Own the paid media and creative funnel for B2B agency acquisition, from Meta campaigns to direct-response copy and coaching delivery.

• Paid Media Ownership: Run all Meta campaigns for our program with targeting, testing structure, pacing, and ongoing optimization decisions.
• Concept Diagnosis: Assess if angles or offers are dead; evaluate persona breadth.
• Creative Strategy & Copy: Develop concepts, write hooks, and script funnel assets (ads, VSL, book-a-call page).
• Direct-response Copy Foundation: Write the message that makes a cold agency owner say yes.
• Market Angles to Copy: Identify and turn angles into distinct copy and briefs.
• Organic Content Ownership: Turn coaching calls and angles into organic content and YouTube scripts.
• Coaching Delivery: Run a weekly group coaching call with students and provide feedback.
• Collaboration with Editors/Designers: Work with editors and designers; you don’t manage clients and you don’t sit in client calls.
• Explain Ads Simply: Teach why an ad works to less experienced without jargon; this is the coaching test.
• Maintain the room & work: Be the expert in the room and provide in-room feedback when questions arise.