Responsibilities

• Media buying — your primary. You run all paid media on Meta for our program: targeting, testing structure, pacing, every optimization decision.
• You diagnose at the concept level, is this angle dead or is it the hook, is the offer wrong or the persona too broad, because you're also the one who built the creative.
• Creative strategy and copy. You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page.
• Organic, part of the same acquisition engine. Instagram organic and YouTube organic aren’t a side project here, they’re part of our client acquisition ecosystem, the same goal as paid, a different channel.
• Coaching. You\'ll run a weekly group coaching call with our students, showing them what\'s working in our ads right now and helping them sharpen their own B2B strategy.

Requirements

• You\'ve run B2B paid media at a high level, national campaigns, six figures a month in spend, hands-on, in the account making the calls
• B2B lead gen specifically: agencies, coaching/info, or high-ticket services sold to businesses.
• This one really matters to us, B2B behaves nothing like e-com, and we need someone who already knows the difference
• Deep on Meta. You read an account and know what the data is telling you without anyone translating it

Preferred

• Google Ads and YouTube Ads experience.
• AI built into your workflow
• Experience with organic content or growing an audience of your own

Benefits

• What you\'ll get
• Fully remote
• Direct access to the founders who\'ve built real agencies and lived the exact path our students are on.
• Full medical, dental, and vision.
• Paid time off.
• Benefits listed apply to US employees. Canada hires join as contractors paid in USD
• Shortlisted candidates do a paid trial project: take one of our offers and build the creative spine for it, a batch of distinct angles each speaking to a different reason an agency owner would need us, a VSL hook and opening, and a walkthrough of how you\'d structure and read the account to know if you were right. We pay for your time, and it\'s the closest thing to the actual job you\'ll see in any interview.