Responsibilities

• The creative thesis for the account. What we believe makes this brand win in-feed, expressed as a small number of testable positioning territories rather than a mood board. You define it, you defend it, and you revise it when the data disagrees with you.
• Scripts and hooks, written by you. Short-form video scripts, hook variants, on-screen copy, voiceover direction, and primary text. Volume matters here: you should be comfortable producing dozens of distinct scripted concepts a month, not three polished ones a quarter.
• Creative angles and the testing roadmap. A running hypothesis backlog mapped to audience, objection, occasion, and funnel stage. You decide the test sequence, the read window, and the success threshold before the test goes live — not after.
• Reading performance like a media buyer. Hook rate, hold rate, thumbstop, frequency and fatigue curves, cost per result by concept and by format, and the difference between a creative that failed and a creative that was never given a fair read. You pull this yourself in Ads Manager and you form your own view.
• Briefing and directing production. Clear, specific briefs to editors, UGC creators, motion designers, and our creative director. You are accountable for whether what comes back is usable, and for the feedback loop that makes the next batch better.
• The creator and UGC pipeline for the account. Casting against the creative thesis, briefing creators, and turning raw creator footage into paid-ready variants at volume.
• Iteration systems, not one-off assets. Winning concepts get systematically extended — new hooks on proven bodies, new formats, new lengths, new audience framings. You should find recutting a winner nine ways more interesting than starting from a blank page.
• Client-facing creative narrative. Presenting the creative point of view, the test results, and the next roadmap directly to a marketing director and a company president. You will be in these calls and you will defend your own work.
• How we work, and what we expect on AI
• You build, you do not just prompt. Our team pairs with Claude Code and Cursor daily to pull platform data via API, assemble creative performance reporting, and run analysis. You do not need to be an engineer, but you need to be someone who reaches for a script instead of a spreadsheet when the spreadsheet stops scaling.

Requirements

• 4+ years in paid social creative, with meaningful time in an agency or in-house team running Meta as a primary revenue channel. You have worked on accounts where creative volume was the constraint.
• You have written the scripts. Not commissioned them. We will ask for specific hooks you wrote, why you wrote them that way, and what happened.
• Fluency in Meta Ads Manager reporting at the creative level: breakdowns by ad and asset, video engagement metrics, frequency and fatigue diagnosis, and structuring a test so the result is actually readable.
• Demonstrated command of short-form video as a performance format across Reels, Stories, and TikTok — including the craft differences between them.
• Experience directing UGC creators at volume, from brief through to paid-ready cutdowns.
• A portfolio of ads that ran and performed, with the numbers attached and an honest account of what did not work.
• Client-facing communication at senior stakeholder level. Directors, CMOs, founders.
• Remote track record with strong written communication.

Preferred

• Experience with local, multi-location, or venue-based businesses where creative must flex by market while holding one brand.
• Experiential, entertainment, hospitality, events, or family and group activity categories.
• Hands-on generative video and image production for paid social at volume.
• Google Demand Gen and YouTube creative strategy alongside Meta.
• Lifecycle and email creative fluency — understanding how a paid hook should carry through to a booking confirmation.
• Experience with a booking or reservation platform as the source of revenue truth (Roller, Peek, Resy or similar), rather than platform-reported conversions alone.