Responsibilities

• Develop and own Nesti’s paid social creative strategy across Meta and TikTok
• Analyse creative performance and turn data into actionable insights
• Identify winning angles, hooks, formats, creators and messaging
• Build a structured creative testing roadmap
• Develop new creative concepts every week
• Write and edit direct-response scripts, hooks and ad copy
• Create detailed but usable briefs for UGC creators, editors and designers
• Build iterations around winning ads rather than constantly starting from scratch
• Review customer reviews, comments, surveys and feedback to identify new creative angles
• Carry out competitor and market research

Requirements

• 3+ years of experience in creative strategy, performance marketing or D2C advertising
• Strong understanding of Meta advertising
• Experience working with D2C or ecommerce brands
• Strong direct-response copywriting ability
• Experience writing UGC scripts and creator briefs
• Strong understanding of customer psychology and why people buy
• Comfortable analysing creative performance data
• Able to identify patterns across large volumes of creative
• Proven experience developing concepts that have driven measurable performance
• Strong understanding of hooks, angles, awareness levels and objections

Preferred

• TikTok advertising experience is highly desirable