Responsibilities

• Set creative vision and build strategic plans that prioritize the biggest opportunities for business results for both clients and Meta
• Build cross-functional relationships and influence with client teams across sales, creative, and agency - that positions Meta for success with large scale companies
• Build creative solutions that inspire, influence and drive client action
• Operationalize creative data, metrics and insights driven approach that identifies the right creative challenges and blockers, tracks progress, and delivers long term sustainable progress
• Coordinate and align multiple internal cross-functional partnerships that navigate different goals and enable collaborative success
• Stay current on emerging Meta products and ad formats, and apply them to client strategies in a timely manner
• Identify client’s creative challenges and developing, deploying and scaling effective ideas and solutions

Requirements

• 10+ years of creative experience in brand and performance marketing/advertising: gained from working at creative teams, or non-traditional content creators
• Experience identifying, scoping, and implementing business-centered solutions, including experience with short-form video and creator marketing across multiple industry categories
• Experience in creative ideas for paid social media: portfolio of social media campaigns required
• Experience project managing complex projects and influencing stakeholders for clients and agencies, including production for digital and content
• Knowledge of AI solutions and tools for marketing and advertising
• Hands-on experience building persuasive presentations, mockups and videos

Preferred

• Data fluency – experience working directly with data dashboards to extract insights
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience with ad performance measurement methodologies such as attribution modeling, brand lift studies, or conversion optimization