Responsibilities

• Own the development of client-facing pitch decks, proposals, campaign write-ups, and strategic narratives across new business and existing client opportunities: including deck structure, slide flow, headlines, copy, rationale, and overall presentation story.
• Translate creative concepts into clear, persuasive language that helps clients understand the insight, strategy, execution, and cultural relevance behind each idea.
• Help sell creative ideas through by framing concepts around client objectives, audience insights, cultural relevance, platform behavior, and business impact.
• Understand client briefs, feedback, brand priorities, approval dynamics, and stakeholder concerns - and use that understanding to shape stronger pitch narratives.
• Pressure-test creative ideas from a client POV, identifying where concepts may need clearer rationale, stronger strategic grounding, or sharper explanation before being presented.
• Partner with creative leads, producers, account teams, and leadership to shape campaign concepts from early ideation through final presentation.
• Build deck narratives that do more than describe ideas: they create momentum, establish confidence, and help clients see why the recommendation is right for their brand.
• Help structure presentations so they tell a cohesive story, including the brief, opportunity, audience insight, strategic approach, creative territories, campaign ideas, deliverables, rationale, and next steps.
• Write sharp headlines, concept descriptions, strategic framing, campaign names, content series descriptions, and presentation copy.
• Support proactive pitch development by identifying cultural trends, social behaviors, creator formats, entertainment moments, and platform opportunities relevant to brands and clients.