Responsibilities

• Design the strategy for a man-on-the-street campaign each client will run on Meta.
• Develop a set of creative concepts for each campaign, which can involve different formats, props, or production.
• Write direct-response scripts for each concept.
• Review performance data and design new concepts, strategies, and scripts from it.
• Supervise a junior creative strategist.
• Take responsibility for all client copy, and potentially for CollegeWalk's own brand.
• Collaborate with account managers, social media managers, and creative strategists on each campaign.
• Present creative work to clients and internal stakeholders, and join new business pitches.

Requirements

• A copywriter with 5 to 7 years of experience developing creative concepts and writing compelling copy for a variety of target audiences.
• Fluent in direct-response principles, able to write clean, converting copy in a range of brand voices.
• Comfortable presenting creative work to clients and internal stakeholders.
• Someone who dreams about spitballing ideas in a writer's room and pitching insane video concepts.
• Excited to design nationwide marketing campaigns for household consumer brands.
• Able to work full-time, in person, in our NYC office.