Responsibilities

• Develop strategies that use insight, data and cultural understanding to solve the real client problem, not just the brief as written
• Lead ideation and brainstorm sessions, creating an environment that encourages bold thinking and challenges safe ideas as they come up in the room
• Write clear, inspiring creative concepts and craft the narratives that sell an idea internally and to clients
• Adapt strategy to the strengths of different platforms and channels, rather than treating them all the same
• Help define clear objectives and a simple measurement framework for campaigns at the outset
• Support on bigger projects and lead smaller ones end to end, from insight through to finished strategy
• Act as an ideas and insight consultant on new business pitches, feeding in strong thinking and creative territory when asked
• Track industry and market trends, and start suggesting improvements to how the team works
• Analyse how creative is performing against strategy, working with Delivery and Client Services to spot what's working and what needs to change
• Support present-backs to clients and help maintain strong client relationships through clear, consistent communication

Requirements

• A genuine obsession with internet culture, and the confidence to challenge a brief or an assumption when it doesn't stack up
• A strong grip on cultural trends, platform nuance and what actually makes content work
• The ability to spot the right trend, tension or insight for the right brand, and build an idea on it
• A first-principles thinker: always asking why before jumping to how, and quick to challenge a standard approach that's stopped working
• Comfortable sourcing and interpreting data across more than one source, confident spotting the patterns that matter, and using what you find to sharpen a strategy, a brief or a measurement plan.
• Confident presenting ideas and strategy, both internally and to clients
• A genuinely collaborative approach, proactive about sharing what you know and bringing other people into an idea
• Excellent organisation and time management skills, with the ability to manage multiple projects and deadlines
• A genuinely innovative mindset, not content with the way something's always been done and quick to suggest a better way of doing it
• A proactive, curious, and solutions-focused approach

Benefits

• 25 days annual leave, plus Bank Holidays, christmas shutdown, the day for your birthday
• Loyalty Holidays (accrue 1 extra day per anniversary year up to 5 extra days)
• X2 wellness days or £100 allowance
• Hybrid working (2 days in the office, three days from home)
• Flexi-hours, our full hours are 9-5:30, but core hours are 10-4:00, the remaining hours outside of this (if you're an early bird or night owl) are up to you to decide when to work
• Discretionary Bonus (this will be part fixed salary % and part flexi % based on performance metrics - all bonuses are subject to business performance)
• Quarterly Campfire value awards
• Free fruit, snacks and plenty of beverages to keep you full for the day
• Regular social events including the big summer and christmas parties
• Enhanced maternity, paternity, adoption leave, shared parental and fertility journey support policies