Challenging the ordinary. Dissecting the accepted. Asking the tough questions.Our focus is on business design and marketing strategy. We try to help organizations navigate fundamental shifts. We do this by developing marketing and growth strategies, innovation capabilities, and new businesses using our clients’ assets and core strengths. Maybe that’s why the world’s leading companies seek us when they have a new challenge. Why the top health organizations ask us to solve their most difficult problems. And why we approach each new client with fresh enthusiasm.