Creative Marketing Strategist

Newark, DE (Remote)

Salary Not AvailableEntry Level, Mid Level5+ years expFull time

Posted 5 months ago

Job Description

Responsibilities

  • Affiliate support and service coordination - Serve as the primary point of contact for Affiliate marketing teams and maintain project management software such as Monday to track TKC marketing projects.
  • Content Creation and Brand Stewardship - Create and execute content for Affiliates, develop print and digital marketing assets, apply graphic design principles for brand consistency, use generative services for content alignment, and update the Kendal Corporate Style Guide with the Senior Director.
  • Design internal communications for Kendal Net - Coordinate with the Kendal Net Task Force to manage internal communications, ensure content alignment across key business areas, develop workflow processes for accurate updates, regularly update Kendal Net with engaging content, and measure and report engagement metrics to stakeholders.
  • Digital & Content Strategy for external website, Kendal.org - Work with the Sales & Marketing Operations Director to create website and social media content for better visibility and engagement, boost Kendal's social media presence through regular Affiliate postings, and collaborate with IT and external agencies for an effective online presence.
  • Stakeholder & Internal Communications - Coordinate with our public relations agency for the digital distribution of the Annual Report and partner with them to share the quarterly “Forefront” e-newsletter through email and Kendal Net, highlighting internal communications and growth initiatives.

Requirements

  • A bachelor's degree in graphic design or a marketing-related field
  • 5-7 years of experience in account management or content creation position.
  • Knowledge of the senior living or health care services field is a plus
  • Excellent collaboration and communication skills

Benefits

  • Join our team at TKC and enjoy a comprehensive benefits package that promotes your health, well-being, and financial security. We are dedicated to investing in the health and well-being of our employees. Work with us and receive benefits that support you both personally and professionally!
  • comprehensive benefits package that promotes your health, well-being, and financial security.
The Kendal Corporation logo

The Kendal Corporation

As a system of not-for-profit communities, programs and services founded on Quaker values, Kendal aspires to transform the experience of aging, guided by Kendal’s Values and Practices (see www.kendal.org ). They help ensure that Kendal’s residents and staff share the spirit of community and collaboration and the respect for each individual that flow from Quaker principles. Kendal affiliates work together within the Kendal System and with caring people outside of it to transform our culture’s view of aging and of older persons, stressing the potential for fulfillment and continuing contribution during the later stages of life. The Kendal System uses a federal-type model that seeks to obtain the best of two worlds: sensitivity to local circumstances with most decision-making at a local level, and a capacity to gain benefits of being part of a larger system. Oversight of each Kendal organization is provided by a local board of directors. Residents and community members serve together on each of those boards and the President of each resident association attends those respective board meetings.Said another way, governance of each Kendal organization is not in some corporate office removed from the people being served. Residents are informed about financial and other matters in which they have important interest. Assets are kept within local Kendal organizations throughout the Kendal System and not put at risk to fund new developments in other places. That model has been built and refined over time, with the participation and care of the leadership of all of the organizations in the Kendal System.To see what job openings currently exist with The Kendal Corporation go to:http://www.kendal.org/contact/employment/job-listings/To learn about job opportunities with Kendal Affiliates go to:https://www.kendal.org/contact/employment/opportunities-with-kendal-affiliates/

Founded in 1971
Newark, Delaware, USA
92 employees (9 in marketing)

Marketing Team

Marketing Team Size
7 (8% of company)

Traffic Signals

Monthly Visitors
31.3K
Monthly Google Ads Budget
$276K
Traffic Source Mix
Search
51.1%
Direct
39.3%
Referral
5.9%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~92
The Kendal Corporation logo

Creative Marketing Strategist

The Kendal Corporation · Newark, DE · Remote