Responsibilities

• Concept Development: Collaborate with other creative producers and regional marketing director to develop creative concepts for marketing commercials that align with brand messaging and target audience.
• Scriptwriting: Write clear, engaging, and persuasive scripts for marketing commercials, ensuring that the messaging is clear and supports the station’s objectives.
• Video Production (Shooting): Plan and execute video shoots including pre-production planning, setup lighting, audio, and camera equipment. Capture high-quality footage for marketing commercials across various platforms, including television, digital, and social media.
• Video Editing: Edit raw footage into polished, professional marketing commercials using video editing software. Ensure smooth transitions, appropriate pacing, and alignment with the brand’s tone and objectives.
• Field Collaboration: Work closely with regional marketing director, general manager and news director to gather feedback and refine creative concepts throughout the production process. Maintain effective communication and manage expectations.
• Creative Direction: Manage the overall visual style of the marketing commercials, including framing, composition, color grading, and motion graphics, ensuring the final product meets high production standards.
• Post-Production: Add special effects, graphics, music, and voiceovers where needed to enhance the commercial’s effectiveness. Ensure the final cut is optimized for various formats (TV, digital, social media).
• Project Management: Oversee multiple projects simultaneously, managing timelines and deliverables. Work under tight deadlines to meet client needs and campaign launch dates.

Requirements

• Bachelor’s degree in media production, film, communications, or a related field (or equivalent experience).
• 3-5 years of experience in video production, including writing, shooting, and editing commercials or promotional content.
• Proficiency with video production tools (e.g., cameras, lighting, sound equipment).
• Advanced skills in video editing software (Adobe Suite: Premiere, After Effects Photoshop). • Experience working with cloud-based work operating systems and project management platforms to manage workflows, projects, and deadlines.
• Strong portfolio demonstrating the ability to create high-quality marketing commercials.
• Experience with scriptwriting and storytelling for short-form content. • Excellent visual storytelling skills and an eye for detail.
• Ability to work independently and manage the full production process from start to finish. • Must be flexible and responsive in a 24/7 news environment, with the ability to jump into breaking news and breaking weather coverage to produce timely promotional content, including occasional work outside of standard business hours.
• Must be willing to travel to various markets in the region when necessary.
• Strong communication skills and ability to collaborate with clients and team members.
• Familiarity with digital marketing strategies and social media advertising formats.

Benefits

• TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance. Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one. Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health. TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. * Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.