Responsibilities

• Turn marketing hypotheses into testable ad creatives, fast
• Produce clear, focused messaging tailored to specific audience segments
• Continuously test, analyze, and optimize creatives based on performance data
• Identify why creatives win or fail and double down on what works
• Work closely with marketing and related teams to align on strategy and execution
• Ensure each creative has a clear goal, audience, and measurable outcome
• Scale successful concepts and eliminate underperforming ones quickly

Requirements

• Proven experience in performance marketing and creative production
• Strong understanding of ad creative principles (clear message, strong hook, ICP focus)
• Ability to evaluate performance using metrics such as CTR, CPA, ROAS, conversion rate, and view rate
• Experience identifying customer pain points using ICP, buyer persona, or Jobs-to-be-Done frameworks
• Ability to move fast and iterate quickly based on data
• English advanced; Ukrainian/Russian is a plus
• AI-first mindset (using tools beyond basic ChatGPT for research, ideation, or production)

Preferred

Benefits

• Direct impact on marketing performance and growth
• High ownership over creative direction and execution
• Remote-first, flexible work environment
• Competitive compensation
• 3 weeks paid vacation + 5 sick days
• Access to learning resources
• AI-driven workflows and tooling
• Fast-moving, execution-focused team