Responsibilities

• Lead the development of creative briefs for new sales initiatives, product launches, relaunches, and promotional moments
• Translate business goals, performance insights, and funnel strategy into clear creative direction, messaging frameworks, and priorities
• Ensure briefs clearly define target audiences, key angles, deliverables, and testing considerations to support efficient execution
• Develop high-performing creative angles, hooks, messaging frameworks, and testing roadmaps for paid media campaigns.
• Translate paid media performance data into actionable creative insights and iterations
• Oversee creative testing and asset optimization to improve specific KPI’s
• Partner closely with paid media teams and agencies to align creative strategy with media goals
• Support multi-seven-figure monthly ad spend through performance-driven creative direction
• Identify winning creative concepts and scale them across platforms and formats
• Review and evaluate all incoming creative from the internal creative team to ensure alignment with brand standards, campaign objectives, and performance goals

Benefits

• Medical Health coverage, including dental and vision insurance
• Life insurance, 401K, PTO
• Employee discount on our products and services.
• Fun and exciting company events.