Responsibilities

• Develop concepts, campaigns, and brand platform work across every channel and format.
• Provide creative direction across the full department, your authority extends beyond your direct reports.
• Manage and grow a team of writers, video editors, TikTokers, social media managers and other weird, wonderful talent who want to do the best work of their careers.
• Concept and create key pieces yourself to keep your craft-soul alive and stay creatively match fit - you're a player/coach, not a spectator.
• Work with product, growth, and marketing science to turn briefs into ideas that travel.
• Brief and direct freelancers and production crews during campaign peaks and big brand moments.
• Set the creative processes, review cadences, and quality bar as the department scales.
• Keep voice, tone, and identity consistent everywhere. Not matching luggage but obviously Tracksuit in spirit, style and vibes.
• Work closely with the Global Art Director, Brand Manager and wider design crew (separate teams, also under Brand) to ensure the brand asset buffet is growing not just follower counts.
• Build a culture where ideas flow like an unhinged group chat at 2am, where people love challenging each other's work without feeling threatened or demotivated.

Requirements

• Experience leading creative talent and multi-disciplinary teams from concept to launch.
• Proven track record shipping integrated campaigns at a high craft bar, whatever the budget.
• Ability to set vision, influence senior stakeholders, and tie creative decisions to strategy.
• A knack for turning even dull insights into culture-driving ideas people actually want to watch.
• Excellent communicator: you simplify complexity, make fast calls, and bring people with you.
• Experience managing agencies and partners across markets, known for raising quality and speed.
• A portfolio of world-class craft and storytelling that earns attention rather than buying it.
• Deep fluency in social and creator ecosystems, and how to turn cultural signals into breakthrough ideas.
• Experience setting up creative operating rhythms with marketing, product, and design.
• Full-stack creative capability: you produce, direct, and bring your own voice to a story rather than specialising narrowly.

Benefits

• Compensation: competitive market-rate remuneration, reviewed regularly with a strong focus on fairness and transparency.
• Employee Share Option Program (ESOP): so that everyone on the team shares in Tracksuit's success.
• Health and wellbeing: annual wellness bonus, access to EAP (employee assistance programme), and generous annual leave.
• Parental benefits: paid parental leave and support for a smooth return to work.
• Learning and development: annual L&D budget plus opportunities for growth, mentorship and exposure.
• Flexible working: office-first culture with flexibility to support balance and performance.
• Most importantly, when you join, you'll get an epic Tracksuit that reflects our vibe. We're built for speed and comfort, we're fun and informal, and we're practical and ready for anything.
• FYI, we're pet-friendly in principle and practice, with the occasional four-legged visitor adding to the charm, not the chaos.