Creative Lead, Brand & Digital

New York City, NY (On-site)

$100K/yr – $150K/yrMid Level5+ years expFull time

Posted 2 weeks ago

Job Summary

Own the brand and creative direction for Harmoni across multi-channel campaigns, product launches, and website, turning complex manufacturing tech into clear visual stories while maintaining brand systems and high-quality standards.

  • Own brand identity, design systems, and visual evolution across paid, owned, and earned channels
  • Lead creative development for campaigns, product launches, and sales enablement materials
  • Collaborate with Marketing, Product, Sales, and leadership to translate strategy into cohesive, scalable assets

Job Description

Responsibilities

  • Brand and Creative Direction
  • Translate company, product, and campaign objectives into clear creative concepts.
  • Develop visual storytelling for campaigns, product launches, events, and other marketing initiatives.
  • Turn complex manufacturing technology into clear, compelling, and visually engaging communications.
  • Maintain and improve brand guidelines, templates, design systems, and creative standards.
  • Ensure a consistently high level of craft across every customer-facing touchpoint.
  • Explore new ways to tell Harmoni’s story through motion, animation, interactive content, infographics, AI-assisted workflows, and emerging formats.
  • Concept, design, and deliver high-quality creative work across the organization.
  • Produce assets for paid advertising, social media, email, presentations, sales collateral, product launches, customer communications, events, and internal initiatives.
  • Create persuasive sales presentations, one-pagers, proposals, and other enablement materials.

Requirements

  • Five or more years of relevant experience in brand design, creative, digital design, visual communication, or a related discipline.
  • A strong portfolio showing excellent brand, graphic-design, digital, and campaign work.
  • Evidence that you personally created and executed the work in your portfolio - not only managed the process.
  • Excellent command of typography, composition, layout, hierarchy, color, and visual storytelling.
  • Experience extending a visual identity consistently across multiple formats and channels.
  • Experience designing websites and landing pages, with enough technical confidence to implement or manage updates independently.
  • Experience working in a CMS and a practical understanding of responsive web design.
  • Working knowledge of HTML and CSS.
  • Experience creating digital advertising, email, social, presentation, sales, and marketing assets.
  • Strong creative judgment and an ability to connect design decisions to business objectives.

Preferred

  • Experience in B2B software, manufacturing technology, industrial technology, enterprise technology, or another complex technical category.
  • Experience with motion graphics, animation, video, or interactive content.
  • Advanced experience with Figma and Adobe Creative Cloud.
  • Experience with WordPress and/or HubSpot.
  • Experience with marketing automation or email platforms.
  • Familiarity with SEO, analytics, conversion optimization, or A/B testing.
  • Experience developing trade-show, environmental, or event creative.
  • Experience using AI tools thoughtfully as part of the creative process.

Benefits

  • equity and benefits
Harmoni logo

Harmoni

Harmoni has pioneered a new category of industrial technology called factory orchestration, designed to eliminate wasted time, prevent errors, and bring real-time visibility to the shop floor. Built on three pillars - automation, process control, and observability - Harmoni gives operators a centralized command center at each machine. Harmoni uses RFID to automate non-productive tasks and enable real-time locating, ensures only the correct engineering documents are delivered to the workcenter, and integrates ERP, machine, operator, and locating data into a live, visual view of factory performance never before possible. Deploying in weeks, Harmoni delivers immediate ROI and drives measurable improvements in productivity, quality, and operational efficiency.

Akron, Ohio, USA
20 employees (2 in marketing)

Salaries

Posted range

$100K/yr – $150K/yr

Taken straight from the job posting.

See all Harmoni salaries

Marketing Team

Marketing Team Size
2 (10% of company)
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
16.3K
Monthly Google Ads Budget
$18.7K

Headcount Trend

Current headcount: ~21
Harmoni logo

Creative Lead, Brand & Digital

Harmoni · New York City, NY · On-site