Responsibilities

• Lead creative vision and execution across social-first brand campaigns, always-on content development, influencer activations, content series, and cultural moments.
• Develop breakthrough ideas designed for platforms like TikTok, Instagram, YouTube, and emerging social channels.
• Push brands beyond traditional advertising into culturally relevant storytelling and internet-native creativity.
• Oversee concept development, copy, art direction, content execution, and creative quality across multiple accounts.
• Collaborate closely with strategy, production, and account teams to bring ideas from pitch through launch.
• Lead and mentor designers, copywriters, art directors, editors, and creators to produce best-in-class social work.
• Create high-performing campaigns and content that balance brand storytelling with platform-native execution.
• Pitch prospective and existing clients on campaign concepts, creative opportunities, and cultural trends.
• Stay relentlessly tapped into internet culture, trends, creators, entertainment, music, sports, fashion, and emerging digital behaviours.
• Identify new formats, technologies, and creative opportunities that keep our clients ahead of the curve.