Responsibilities

• Narrative & Copy Leadership
• Own end-to-end verbal identity development on client engagements, from defining brand voice, tone, and personality through to overseeing implementation across all channels and markets.
• Lead the development of brand and campaign narratives across a range of client engagements, from brand transformation to always-on and campaign work.
• Define narrative territories, big ideas, and verbal frameworks that translate into clear, flexible messaging systems.
• Ensure copy and narrative are consistent, compelling, and strategically aligned across all touchpoints.
• Brand Transformation & Campaign Work
• Lead the articulation of brand voice, tone of voice, and personality as core components of brand strategy—ensuring verbal identity is as considered and strategically rigorous as visual identity.
• Partner closely with Strategy Directors and Senior Strategists to help define brand platforms, positioning, value propositions, and brand voice.
• Translate strategic intent into language that is inspiring, ownable, and actionable.
• Contribute to Brand North Star work, helping articulate future-facing brand expression across identity, product, retail, commerce, and marketing.

Requirements

• You are a senior copy-led creative with experience working within strategy-led creative agencies, brand consultancies, or integrated agencies. You bring a deep understanding of how narrative, language, and messaging shape brand meaning over time—not just moment to moment.
• You Are
• A strong narrative thinker, able to build robust creative territories that scale across brand, marketing, and product
• Equally comfortable working at the macro level (brand story, manifesto, big idea) and the micro level (product descriptions, social copy, campaign messaging)
• Able to bring proven frameworks and methods for defining and activating tone of voice and brand personality in ways that are clear, compelling, and easy for teams and partners to use
• Fluent in developing messaging hierarchies, verbal systems, and tone-of-voice frameworks
• Confident presenting and articulating creative thinking clearly and persuasively to internal teams and clients
• Comfortable leading and collaborating with globally distributed team members
• A proactive, self-starting partner who looks for ways to improve processes and ways of working
• You bring clarity, craft, and strategic intent to everything you write.

Benefits

• medical, dental, vision, life insurance and unlimited PTO.