Responsibilities

• Serve as the lead copywriter and brand voice steward for U.S. Bank, ensuring consistency, quality, and clarity across customer touchpoints.
• Evolve the brand voice to feel modern, sophisticated, culturally connected, and unmistakably U.S. Bank while maintaining trust and credibility.
• Translate complex business strategies into clear, motivating, and on-brand messaging.
• Lead the development of creative concepts, campaign narratives, messaging platforms, and integrated campaign ideas across digital, social, video, experiential, and traditional media.
• Lead the development of social-first creative, including concepts, scripts, campaigns, and content for Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Partner with creators, designers, editors, and social teams to produce platform-native content that is culturally relevant, on-brand, and engaging.
• Present creative concepts and strategic rationale with confidence and clarity to executive leadership, including senior and C-suite stakeholders.
• Manage, mentor, and develop writers, fostering a culture of curiosity, craft, creativity, accountability, and excellence.
• Identify opportunities to streamline creative processes and reduce manual effort while maintaining high standards of creative excellence.
• Foster a culture of experimentation that balances efficiency gains with strong editorial judgment, strategic thinking, and brand stewardship.

Requirements

• Bachelor's degree, or equivalent work experience
• Typically, eight or more years of content strategy or related experience

Preferred

• Experience in financial services, fintech, or another highly regulated industry.
• Experience across both agency and in-house creative environments.
• Experience creating or overseeing short-form video content and creator partnerships.
• Experience leveraging AI and emerging creative technologies to improve productivity, content creation, and workflow efficiency.
• Deep understanding of contemporary culture, consumer behavior, and modern brand storytelling.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
• Review our full benefits available by employment status here .