Creative Director, Brand & Packaging

Cincinnati, OH (On-site)

$145K/yr – $155K/yrSenior Level12+ years expFull time

Posted 3 days ago

Job Summary

Own and drive the creative vision for brands across identity, packaging, and consumer experiences, translating strategy into distinctive brand systems and leading multidisciplinary teams to deliver scalable, high-impact work.

  • Own the brand system across channels and guide client partnerships and strategy integration.
  • Lead cross-disciplinary teams to deliver cohesive, behavior-shaping brand experiences.

Job Description

Responsibilities

  • Creative Vision & Brand Leadership
  • Set and champion the creative vision for brands across identity, packaging, and the broader consumer experience.
  • Translate strategy, consumer insight, culture, and business objectives into distinctive creative ideas and brand systems.
  • Think beyond individual executions to create ownable, scalable brand worlds with clear principles for how they behave.
  • Protect the core idea from concept through execution, ensuring creative integrity across every expression of the brand.
  • Know when to preserve brand equity, when to evolve it, and when to challenge conventions entirely.
  • Brand Systems & Omnichannel Thinking
  • Lead the creation of holistic brand systems designed to work across packaging, retail, shopper, digital, social, content, campaigns, and emerging channels.
  • Bring deep expertise in CPG and packaging design, including portfolio architecture, shelf impact, consumer navigation, and the realities of bringing packaging to market.
  • Guide teams in translating core brand equities into flexible visual and verbal systems

Requirements

  • 12+ years of progressive experience in brand and packaging design, including significant creative leadership experience.
  • A standout portfolio demonstrating brand creation, identity systems, CPG packaging, and broader brand activation across channels.
  • Deep expertise in packaging and a sophisticated understanding of how brands operate across the consumer journey.
  • Proven experience leading multidisciplinary creative teams and developing senior creative talent.
  • Strong strategic instincts and the ability to connect business, consumer, and brand objectives to creative solutions.
  • Exceptional presentation and visual storytelling skills, with experience leading senior-level client conversations.
  • Strong understanding of packaging production, photography, CGI, content creation, and the realities of bringing creative ideas to market.
  • Fluency in Adobe Creative Suite and presentation tools; curiosity and fluency with emerging creative technologies.

Benefits

  • Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.
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SGS & Co

SGS & Co, part of the Propelis Group, is a global brand impact group delivering speed and quality through innovation and insights to drive impact for our world class clients. We combine deep expertise in design, graphic services, production, technology and process optimization with unmatched marketplace understanding, dynamic ideas and client first customer service. We bring the world’s best brands to life and set them up for success in a modern world. SGS & Co shifts brands to impact through the strength of our people. Our team of nearly 5,000 employees across 30+ countries works collaboratively to exceed client expectations today and anticipate how we’ll need to pivot together to win tomorrow. We take pride in our commitment to diversity, equity, and inclusion along with our ambition to lead the industry to a more sustainable future to drive positive impact for our clients, our people, and our planet.

Founded in 1946
Louisville, Kentucky, USA
3.4K employees (888 in marketing)

Salaries

Posted range

$145K/yr – $155K/yr

Taken straight from the job posting.

See all SGS & Co salaries

Marketing Team

Marketing Team Size
96 (3% of company)
Median Career Experience
13 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
69.5K
Traffic Source Mix
Search
23.9%
Direct
59.8%
Referral
13.8%
Social
1.9%
Paid
0.4%

Headcount Trend

Current headcount: ~3.4K

Recent News

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Creative Director, Brand & Packaging

SGS & Co · Cincinnati, OH · On-site