Responsibilities

• Define Bose’s Visual Identity
• Own and evolve Bose’s global visual identity, establishing the creative principles, design language and visual systems that define how the brand shows up.
• Create a clear and differentiated point of view across photography, film, motion, graphic design, typography, color, composition and art direction.
• Develop and maintain brand creative guidelines that give internal teams and external partners a strong framework without limiting creative ambition.
• Ensure the Bose brand is recognizable, coherent and elevated across every consumer touchpoint.
• Lead the creative concepting, art direction and production of Bose’s global product photography and video content.
• Define the visual stories for major product launches, seasonal moments and new color collections.
• Translate product design, technology and innovation into work that creates emotional desire—not simply functional understanding.
• Select and direct photographers, directors, designers, stylists and production partners to deliver work at the highest creative standard.
• Set the creative direction for how Bose’s brand identity is applied across experiences, partnerships, events, retail environments, talent seeding and physical brand expressions.