Responsibilities

• Create, edit, and maintain player-facing content and develop compelling, consumer-oriented messaging that drives advertising campaigns, supports product launches, strengthens player engagement and champions lottery innovation, and builds brand awareness—all while aligning with the Lottery’s mission, values, and brand voice.
• Develop scripts and storyboards for advertising campaigns.
• Write and optimize creative content across multiple platforms, including digital ads, webpages, advertising campaigns and promotions, radio, brochures, point-of-sale signage, event materials, video captions, player-facing emails, social media posts, and other channels.
• Collaborate with colleagues across creative services and internal clients; work with cross-functional teams including designers, producers, marketers, and external partners.
• Ensure all content meets legal, brand, and responsible gaming requirements.
• Translate complex product or promotional information into clear, compelling, consumer-friendly messaging.
• Write in a consistent, engaging tone aligned with the Virginia Lottery brand voice.
• Develop creative concepts, messaging strategies, and copy that support integrated marketing campaigns.
• Participate in ideation, brainstorming, and storyboarding processes for multi-channel campaigns.
• Understand multi-channel marketing environments, including digital, broadcast, retail, and social platforms.

Requirements

• BA in English, Marketing, Advertising, Communications, or a related field.
• Requires 3–5 years of professional copywriting experience in advertising, marketing, or agency environments, with demonstrated success developing content for multi-channel campaigns across digital, broadcast, retail, and social platforms.
• Experience writing consumer-facing content that supports product marketing, promotions, and brand campaigns; a strong understanding of digital marketing practices, including SEO and performance-driven content; and the ability to collaborate effectively in a cross-functional fast-paced, team-oriented environment.
• Knowledge of digital marketing principles, including SEO, content optimization, and performance-driven messaging.
• Expert knowledge of copywriting principles, including persuasive writing, storytelling, and audience engagement.
• Strong editing and proofreading skills with attention to detail, grammar, and clarity.
• Ability to translate complex product or promotional information into clear,, compelling, consumer-friendly messaging.
• Ability to write in a consistent, engaging tone aligned with the Virginia Lottery brand voice, maintaining clarity, positivity, and audience appeal.
• Ability to develop creative concepts, messaging strategies, and copy that support integrated marketing campaigns.
• Skill in participating in ideation, brainstorming, and storyboarding processes for multi-channel campaigns.
• Understanding of multi-channel marketing environments, including digital, broadcast, retail, and social platforms.
• A comparable amount of training and experience may be substituted for the minimum qualifications.

Nice to Have

• Familiarity with lottery products, promotions, or compliance-driven advertising standards is a plus.

Benefits

• We offer a competitive salary and excellent benefits.