Creative Content Lead

USA (Remote)

$95K/yr – $125K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end content, design, and brand systems for a multi-brand healthcare/tech portfolio, blending editorial leadership with AI-assisted production.

  • Own visual design and brand systems across six brands, enabling fast, consistent content production.
  • Must-have: 5–7 years in content/brand leadership with a strong design and writing portfolio.
  • Standout: Leading multi-brand content strategy with AI-assisted production while preserving brand voice.

Job Description

Responsibilities

  • Visual Design & Brand Systems: Own all visual design across the portfolio including branded graphics, infographics, one-pager layouts, case study designs, presentation decks, event collateral, digital ad creative, and social media visual templates. Create and maintain a visual template system for each brand that enables consistent, high-speed content production
  • Content Strategy & Editorial: Own the editorial calendar and content strategy across all six portfolio brands, aligning content themes with business objectives, seasonal trends, industry events, and SEO opportunities. Write high-value content that requires human editorial judgment — executive communications, CEO thought leadership, compliance-sensitive healthcare content, award submissions, and investor-facing narratives
  • AI-Assisted Volume Production: Produce AI-assisted blog posts, SEO articles, email copy, website pages, and nurture sequences using Claude and similar tools, with human editing, quality control, and brand voice consistency as the non-negotiable standard
  • Sales Enablement: Create all sales enablement materials including designed one-pagers, case studies with visual layouts, competitive battle cards, product sheets, whitepapers, and leave-behind collateral for sales teams across all businesses
  • Website & SEO: Own all website copy and landing page content including new page development, product and service pages, and ongoing copy and visual optimization based on SEO and conversion performance data
  • Video Production: Edit and produce video content including testimonial video editing, commercial footage post-production, sizzle reels, presentation recordings, and polished video assets for website and sales use
  • Brand Stewardship: Maintain and evolve brand voice guidelines, visual identity standards, content templates, and style guides for each brand to ensure consistency and enable scalability across the team

Requirements

  • 5–7 years of experience in content marketing, brand design, or creative leadership with a portfolio demonstrating both strong visual design skills and written content across multiple industries
  • Proficiency with professional design tools including Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro) and/or Figma, Canva (advanced), and presentation design tools
  • Proven ability to create polished brand collateral — one-pagers, case studies, infographics, presentation decks, event signage, and sales materials that are both visually compelling and strategically effective
  • Strong writing and editing skills with the ability to adapt voice and tone across distinct audiences and industries including healthcare, technology, real estate, and consumer fitness
  • Demonstrated ability to leverage AI tools (Claude, Perplexity, or equivalent) for content production at scale while maintaining editorial quality, brand consistency, and factual accuracy
  • Strong SEO content skills including keyword research, on-page optimization, meta data, content gap analysis, and competitive content auditing
  • Video editing proficiency using Premiere Pro, Final Cut, DaVinci Resolve, or equivalent
  • Experience managing editorial calendars and content strategy across multiple brands simultaneously
  • Self-directed creative leader who takes a brand guideline and produces publish-ready visual and written content with minimal revision cycles
  • AI Fluency Requirement — Non-Negotiable

Nice To Have

  • Healthcare technology, health-tech SaaS, or clinical audience creative experience in a professional marketing role
  • Portfolio or agency background managing creative output for three or more brands simultaneously with distinct visual identities
  • Experience building and maintaining brand identity systems including style guides, template libraries, and design systems
  • Experience with award submission writing and design, PR and media relations content, or executive communications
  • Familiarity with HIPAA, PHI, and healthcare compliance as it relates to marketing communications and patient-facing content
  • Experience with motion graphics or animation for marketing content
  • Experience with CMS platforms — HubSpot CMS preferred — including direct publishing, blog administration, and content management

Benefits

  • Unlimited PTO
  • Medical, Dental, Vision, and supplemental insurance options
  • 401(k) Plan with 3.5% Company Match
  • Company-provided equipment
Nsight Health logo

Nsight Health

3.0 Glassdoor

Nsight is the fastest-growing remote patient monitoring, chronic care management, and behavioral health integration company servicing thousands of healthcare providers nationwide. Our remote patient monitoring and care management solutions are positively impacting the lives of millions of people. To learn more about Nsight, visit www.nsightcare.com.

Founded in 2018
Miami, Florida, USA
178 employees (7 in marketing)
45% recommend to a friend
45% CEO approval

Traffic Signals

Monthly Visitors
11.5K
Traffic Source Mix
Search
34.5%
Direct
38.1%
Referral
8.9%
Social
16.9%
Paid
1.5%

Headcount Trend

Current headcount: ~179

Marketing Team

Marketing Team Size
7 (4% of company)
Median Career Experience
10 years
Median Tenure
2.2 years

Funding

Total Funding
$75K
Last Raise
$75K
Seed, 2 years ago

Funding History

  • Feb 2024
    Seed • $75K