Responsibilities

• Define and evolve the company’s creative marketing approach, ensuring the brand is distinctive, consistent, relevant, and compelling across global markets.
• Produce creative output (design, copy, visual assets); strong execution skills and comfort rolling up your sleeves are essential.
• Set a high creative bar for campaigns, web, content, social media, events, and brand experiences.
• Develop bold creative concepts that differentiate the organization in a competitive B2B SaaS market.
• Translate complex products, customer challenges, and market trends into clear, captivating content that resonate with enterprise audiences.
• Identify, select, and onboard external creative agency partner(s) to support production capacity as needed, and manage those relationships day-to-day.
• Protect brand consistency while actively finding opportunities to evolve, modernize, and strengthen the brand’s presence
• Lead the creative development of integrated global marketing campaigns across digital, social, content, email, web, paid media, events, and field activity.
• Create and oversee compelling content formats, including thought leadership, video, customer stories, campaign assets, executive content, and social-first creative.
• Partner with Product Marketing, and Revenue Marketing teams to ensure creative work supports pipeline generation, account engagement, and commercial priorities.

Requirements

• 10+ years of creative marketing, brand, content, creative direction, or integrated campaign experience, ideally within B2B SaaS, technology, or another complex enterprise environment.
• Experience operating in a high-growth, private-equity-backed, or similarly fast-paced and commercially demanding business.
• A strong portfolio demonstrating the ability to create distinctive brand platforms, integrated campaigns, social content, and high-impact event or experiential work.
• Proven experience translating complex or technical products into engaging, accessible, and commercially effective creative marketing.
• Demonstrated ability to take smart creative risks and challenge conventional B2B marketing approaches.
• Strong experience using, or leading the adoption of, AI tools to improve content development, campaign production, personalization, or creative operations.
• Deep understanding of social media strategy, content formats, audience engagement, and digital campaign development.
• Experience leading creative teams, agencies, freelancers, and cross-functional stakeholders.
• Strong commercial orientation, with the ability to connect creative investment to awareness, engagement, pipeline, and business outcomes.
• Exceptional storytelling, communication, presentation, and stakeholder-management skills.