Copywriter & Video Content Creator, B2B SaaS
Austin, TX (Hybrid)
Posted 7 days ago
Job Summary
Own and scale Linarc’s content and social storytelling, shaping messages across product, customers, and channels while turning technical value into clear customer value.
- Lead content strategy across blogs, video, and social
- Collaborate with founder, product, and customers to surface stories
Job Description
Responsibilities
- Write and maintain website copy across product, industry, pricing, and comparison pages
- Write blog posts, guides, and comparison content that help contractors evaluate construction software and rank for the questions they actually search
- Write and produce LinkedIn content for Linarc's founder, turning her expertise and industry perspective into posts she is proud to publish
- Write social posts, captions, scripts, hooks, and storyboards for LinkedIn, Instagram, and Facebook
- Interview the founder, product experts, customers, and sales to uncover stories, objections, and language contractors actually use
- Translate product capabilities into practical customer value without falling back on generic software language
- Hold Linarc's voice consistent across every surface so a pricing page, a blog post, and a 30-second video sound like the same company
- Adapt one strong idea into multiple formats without making every channel feel repetitive
- Film with a phone or camera at job sites, customer sites, events, and in the office, and direct subject matter experts on camera
- Cut short-form video in CapCut or Premiere with captions and simple motion, and brief our video team for finished production
Requirements
- 3+ years in B2B or technical product marketing, content marketing, or a comparable writing-led role
- Exceptional writing. Clear, specific, plainspoken, and confident with a technical product and a professional audience
- Opinions. You can make a strong, defensible claim, draw on real industry experience, and recognize when a piece is too safe to publish
- Hands-on experience shooting and cutting short-form video, including screen-recorded product content
- Experience writing in someone else's voice, such as ghostwriting for an executive or founder
- Ability to interview people, identify the valuable idea, and shape it into a compelling story
- Comfort learning a technical software product and translating it into practical customer value
- Experience running B2B social channels on LinkedIn, Instagram, and Facebook
- Ability to manage multiple pieces of content from concept through approval and publication
- Organized, dependable, curious, and receptive to feedback
Preferred
- Experience in construction technology, construction, or the AEC industry is a strong plus
- Experience running or supporting Meta or LinkedIn paid campaigns is a plus
Linarc Inc.
Introducing Linarc, a collaborative project management platform for construction teams. With multi-phase and multi-persona support, Linarc allows project owners and construction professionals to focus on what matters - quality, cost and schedules.
Salaries
Posted range
$85K/yr – $95K/yr
Taken straight from the job posting.
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