Responsibilities

• Serve as the lead in stewarding & executing OUAI’s global brand voice, including all campaign copy development
• Serve as the in-house copy expert in developing all copy touch-points for the brand globally inclusive of both product-focused copy, as well as marketing & brand copy
• Core touchpoints include:
• Product copy: All PDP & retailer copy, PD romance copy, short-form product marketing copy, new product launch copy & more
• Brand/Marketing copy: All campaign copy, PR mailers & notecards, OOH, print collateral, In-store VM & eventing copy, some organic social copy
• Digital marketing: All Email/SMS, paid social, Amazon, DTC site
• Adhere to our brand book & serve as a gatekeeper for the brand’s voice, ensuring that all external outputs meet our brand guidelines and clearly convey our DNA
• Align cross-functional stakeholders (Product, Digital, Sales) on messaging for campaigns and launches, providing cohesive copy docs and fleshed out guardrails
• Develop and manage the global master copy files
• Lead all copy asset management - ensuring all materials are kept up-to-date, and that information is disseminated to the organization & external partners as needed
• Create compelling presentations for internal stakeholders, retailer meetings, etc. to convey storytelling & brand voice
• Maintain OUAI’s brand voice at retail; bringing the story of our brand and products to life in a way that’s optimal for retailers’ environments, while being at the forefront of the landscape with active research and analysis
• Closely partner with digital team to develop copy across a multitude of Digital touchpoints, building copy for campaigns that cohesively amplify our messages and drive conversion

Requirements

• Experience writing in consumer goods, beauty, or related industry with proven work examples
• Bachelor's degree preferred, with major in English, Marketing, Communications, Journalism or equivalent a plus
• 8+ Years of experience preferred
• Self-starter, clear communicator, a creative writer and a grammar-lover. Passionate about storytelling and see the value in a consistent and cohesive brand voice.
• Able to think big picture but also execute & hone in on the finer details
• Experience in crafting the language for both product (packaging, product descriptions) and brand marketing x-channels
• Experience in writing across a multitude of marketing platforms with a solid understanding of the landscape
• Understanding of how to translate business priorities into highly engaging consumer-facing messaging
• Experience in successfully concepting and managing projects from start to finish
• Collaborative team-player who brings an optimistic outlook to the team
• Open to feedback & solution-oriented