Responsibilities

• Create Wildly Original Ideas
• Interrogate the brief, identify the human or cultural insight, and generate several distinct campaign territories before converging on a direction.
• Partner closely with art directors, strategists, designers, and creative leaders from the first idea through final execution.
• Push beyond the first answer. Write, compare, and improve multiple approaches, then articulate why the strongest idea solves the client challenge.
• Craft Meaningful Stories
• Build verbal systems for brands and campaigns, including naming, taglines, messaging frameworks, manifestos, headlines, hooks, and calls to action.
• Write across social, digital, video, broadcast, OOH, experiential, CRM, web, presentations, and emerging platforms, adjusting the idea to the behavior of each channel.
• Create scripts, narratives, and long- and short-form copy with a distinctive voice; edit and proof work until every word is clear, intentional, and accurate.
• Use AI to Explore and Refine
• Use generative AI and other emerging tools to support research synthesis, divergent ideation, message exploration, voice prototyping, and rapid development of copy options.

Requirements

• A portfolio that demonstrates original campaign thinking, a strong point of view, and excellent copy across multiple channels.
• 3-5 years of experience, ideally in an advertising agency or similarly fast-paced creative environment.
• The ability to move from strategy and insight to a big idea, then express that idea through a cohesive verbal system.
• Strong command of language, structure, storytelling, grammar, editing, and presentation - from a three-word headline to a long-form narrative or script.
• Versatility across brand voices, audiences, and channels, with the judgment to remain consistent without becoming formulaic.
• Hands-on fluency with generative AI tools for research, concepting, copy exploration, editing, and prototyping - plus the discipline to validate and substantially refine their output.
• A collaborative, low-ego approach; comfort presenting and receiving feedback; and the ability to work independently when a lean team needs it.

Benefits

• Hybrid flexibility - RP3 is headquartered in Bethesda, Maryland, so if you are DMV-based, that is definitely a bonus — but not a barrier. If you can get here by train, plane, or automobile, you are in the running. We want the right person, wherever they are.
• A culture built on curiosity, kindness, accountability, and wildly original thinking
• Company-paid health, life, short-term disability, and long-term disability insurance
• Employee-paid dental and vision plans
• 401(k) with immediate employer match
• Inclusive, world-class family leave policy
• Generous PTO - including Annual Leave, Sick Leave, Paid Holidays, Personal Time, and Karma Days
• Summer Fridays - we shut down at 2 PM every Friday from Memorial Day to Labor Day
• Voluntary benefits including commuter benefits and pet insurance