Copywriter

Los Angeles, CA (On-site)

$85K/yr – $100K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive high-impact copy across web, ads, email, PR, and social for PragerU, shaping messaging for Kids and general audiences.

  • Own copywriting across multiple channels with brand-aligned tone.
  • Must-have: 5–7 years in copywriting and creative roles.
  • Standout: Donor-focused fundraising copy experience for conservative audiences.

Job Description

Responsibilities

  • Write, edit, and refine high-impact copy across a wide range of channels, including web, mobile, paid ads, email, direct mail, PR (op-eds and press releases), petitions, video titles/descriptions, and social media
  • Craft compelling, conversion-driven messaging for marketing and fundraising campaigns that resonates with diverse audiences
  • Ensure all copy is clear, accurate, and aligned with brand voice, tone, and strategic goals
  • Adapt messaging to effectively engage both Kids and general audiences while maintaining a consistent and cohesive voice
  • Develop campaign narratives, messaging frameworks, and talking points for use across internal teams, external partners, and influencer collaborations
  • Contribute to creative ideation and concept development for campaigns, social content, and talent/presenter integrations, helping shape how stories are told and amplified

Requirements

  • 5–7 years of experience in copywriting and creative roles
  • A strong understanding of the digital media landscape, with fluency in conservative-focused messaging and audiences
  • Exceptional writing, editing, and proofreading skills with a sharp attention to detail
  • A deep passion for social media and a strong grasp of emerging trends and platform dynamics
  • The ability to take ownership of work, stay self-motivated, and remain adaptable in a collaborative environment where not every idea moves forward
  • Proven experience crafting high-impact, donor-focused and fundraising copy across diverse audiences and age groups

Benefits

  • robust benefits package
PragerU logo

PragerU

PragerU transforms millions of young lives with short videos on the Internet. Watched 5 million times every day, PragerU videos counter left-wing indoctrination by reaching young people with messages of truth, reason, and hope. From intellectual, fact-based 5-Minute Videos and powerful personal storytelling to educational animated shows made just for kids—PragerU helps young people keep or discover pro-American values. 70% of those watching PragerU videos have said that their mind has changed on at least one topic. To date, PragerU has garnered over 8 billion views on its website, mobile app, and social media channels.

Founded in 2011
Los Angeles, California, USA
127 employees (45 in marketing)

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$162.6K
Traffic Source Mix
Search
16.3%
Direct
71.6%
Referral
5.8%
Social
5%
Paid
1%

Headcount Trend

Current headcount: ~127

Marketing Team

Marketing Team Size
33 (26% of company)

Recent News