Responsibilities

• Write clear, engaging, and on-brand copy across a variety of marketing channels, including email, social, web, and paid media
• Learn and apply Tovala’s brand voice and tone across different touchpoints in the customer journey
• Collaborate with cross-functional partners to develop creative work that supports Tovala’s mission
• Be the voice of the customer. Leverage learnings from consumer insights to inform your work
• Edit and refine your work with a focus on brand voice, clarity, and consistency
• Explore different creative approaches and contribute ideas during brainstorming and concept development
• Stay curious about industry trends, culture, and the competitive landscape to help inform creative thinking
• Manage multiple projects and deadlines while staying collaborative, organized, and eager to learn
• Use emerging technologies like AI as a research and exploratory tool to quickly understand market and consumer trends, storytelling inroads, and other information that can provide efficiency in developing your broader creative thinking

Requirements

• 3-5 years of copywriting experience in-house or at an external agency
• The ability to simplify complex ideas into messaging that is easy to understand
• A portfolio showcasing strong writing skills and creative thinking across D2C marketing channels
• Basic understanding of key marketing channels, and excitement to keep learning how creative drives performance
• A strong grasp of tone and the ability to write with clarity, personality, and purpose
• Strong storytelling instincts, and an ability to write in a way that connects with customers
• Clear communication skills, strong curiosity, and willingness to ask the right questions to learn
• The understanding that feedback is a gift, and desire to grow through collaboration and mentorship
• A collaborative, proactive attitude and excitement to contribute ideas to the creative process
• Curiosity to think beyond the brief and explore opportunities that strengthen the brand and customer experience

Benefits

• Flexible paid time off (with a minimum of 15 days off you are highly encouraged to take)
• Comprehensive healthcare coverage we really invest in
• 401k with match
• Free Tovala Smart Oven and discounted Tovala meals
• Paid holidays and our winter holiday office shutdown where the offices and facilities close for a week around Christmas and New Years
• Various other perks - recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks and drinks, and Tovala swag