Responsibilities

• Write and optimize copy to drive subscription and member signups, app downloads, and daily user actions
• Develop messaging strategies across email, social media, app store assets, push notifications, in-app messaging, landing pages, and onsite placements
• Create user-facing product copy, including onboarding experiences, feature announcements, engagement prompts, and subscription messaging
• Conceive, pitch, develop, and test new hooks and offers in messaging, including evergreen and timely campaigns
• Review and enhance existing marketing and product messaging to improve clarity, engagement, and conversion rates
• Develop compelling calls-to-action, value propositions, and copy variations for testing and optimization
• Adapt messaging for different audiences, channels, and customer lifecycle stages
• Ensure all copy aligns with PEOPLE’s brand voice, editorial standards, and guidelines
• Collaborate with cross-functional teams to incorporate audience insights, performance data, and testing outcomes into messaging strategies

Requirements

• 3+ years of direct response copywriting experience
• Proven track record of writing copy that drives measurable results
• Experience creating copy for websites, email campaigns, and paid advertisements
• Strong portfolio demonstrating conversion-focused writing skills
• Understanding of audience engagement, retention strategies, and customer lifecycle marketing
• Ability to translate audience insights and business objectives into effective messaging
• Experience utilizing performance data and testing results for copy optimization
• Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment

Preferred

• experience with app marketing, mobile engagement, subscription products, and familiarity with push notifications, onboarding flows, and in-product messaging
• Candidates with backgrounds in media, publishing, entertainment, lifestyle, or consumer brands are highly desirable.

Benefits

• Competitive hourly rate of $35–$50 per hour
• Approximately 35 hours per week with flexibility in scheduling
• Opportunity to work remotely or in a hybrid environment in New York, NY
• Engagement in a dynamic, innovative organization with renowned brands
• Potential for contract extension beyond the initial four months
• Collaborative work environment with cross-team partnerships