Responsibilities

• Concept, pitch, and write high-converting copy for paid social campaigns across platforms including Meta, TikTok, LinkedIn, and emerging digital channels.
• Develop compelling digital advertising copy for Responsive Display Ads, Google Ads, native advertising networks, and other performance marketing initiatives.
• Create messaging that drives engagement, lead generation, brand awareness, and customer acquisition while maintaining brand consistency.
• Script, storyboard, and ideate concepts for short-form video content across YouTube Shorts, Instagram Reels, TikTok, and other social platforms.
• Develop high-retention hooks, compelling narratives, and strong calls-to-action designed to maximize audience engagement and conversion.
• Collaborate closely with video editors and creative teams to bring concepts to life.
• Write and edit high-impact marketing and sales assets including flyers, brochures, signage, pitch decks, presentations, newsletters, landing pages, and promotional materials.
• Ensure consistent brand messaging and voice across all customer-facing communications.
• Support broader marketing initiatives through strategic content development and campaign messaging.
• Brainstorm and develop concise, attention-grabbing copy for billboards, transit advertising, experiential marketing, and physical brand activations.

Requirements

• 3+ years of experience in copywriting, creative advertising, marketing communications, or a related field.
• Agency experience or experience in a fast-paced, high-growth in-house marketing environment preferred.
• Demonstrated experience collaborating with visual designers, video production teams, and marketing stakeholders.
• A diverse portfolio showcasing: High-converting paid advertising campaigns, Short-form social media concepts (including video hooks and scripts), marketing communications and sales collateral, multi-channel copywriting across digital, social, and traditional mediums.
• Advanced copywriting and creative advertising skills across multiple channels and formats.
• Strong understanding of brand voice development and audience-specific messaging.
• Proficiency in writing for paid media, social media, digital marketing, and marketing communications.
• Experience with video scripting and storyboarding for short-form content.
• Ability to adapt tone and style seamlessly, from internet-native social content to professional, value-driven sales messaging.
• Strong communication and collaboration skills with cross-functional creative teams.

Preferred

• Experience writing for consumer-facing brands with a strong digital presence.
• Familiarity with social media trends, internet culture, and emerging content formats.
• Understanding of performance marketing principles and conversion-focused messaging.
• Experience supporting integrated marketing campaigns across multiple channels.