Responsibilities

• Drives compelling, strategically grounded concepting and storytelling that elevates the Tommy Bahama brand across all channels. Leads messaging for campaigns and launches, stewards brand voice and tone, and partners cross-functionally to deliver innovative, persuasive content—balancing big idea thinking with hands-on execution and creative ownership.
• Partner with Head of Brand Content, other writers on team, and designers to come up with compelling and creative campaign ideas and content solutions that elevate and evolve the brand.
• Concept and craft original, innovative, clear, persuasive copy that strategically delivers to briefs, across Digital, In-Store, Marketing and Social channels, including but not limited to: tommybahama.com, print, direct mail, email, social media, video scripts, and OOH.
• Take initiative and ownership of assigned projects from end-to-end, from briefing and research to iteration and completion, bringing passion to problem solving and leading by example.
• Steward and define Tommy Bahama’s brand voice, tone, and copy guidelines across touchpoints and seasons.
• Lead messaging strategy and positioning for new launches, core programs, and updated offerings.
• Leverage AI tools to streamline ideation, writing, and editing, assisting in creation of AIO/SEO copy and best practices.
• Develop and calendarize brand-building stories that align with seasonal big ideas, strategies, and trends.
• Pitch and present creative work to Creative and Marketing leadership and business stakeholders.
• Manage multiple projects simultaneously with confidence, creative rigor, and minimal oversight.
• Make recommendations (not just execute requests) when project briefs are unclear.
• Support Head of Brand Content on assignment tracking.

Requirements

• BS/BA required.
• Published industry writer, in print, online and social generally with 8+ years of copywriting experience in the fashion/beauty or luxury goods sector. Creative agency position preferred.
• Proven understanding of psychology and persuasion.
• Demonstrated data-driven storytelling, with experience using AI tools in workflows and producing SEO/AI-optimized content.
• Strong knowledge of how copy relates to art, design and graphics. You’re a visual thinker.
• Excellent writing, editing and proofreading skills.
• Proficiency in some or all the following programs: Figma, Adobe InDesign, InCopy, Microsoft Word, Excel and Internet applications.
• Possess a journalistic approach, know what makes a great story and can find the most compelling, commercially minded angle.
• Keen attention to detail and quality.
• Effective communicator who can prioritize and manage work.
• Comfortable with receiving and incorporating feedback from stakeholders—and iterating rapidly.
• Proven ability to thrive in a deadline driven environment, while working independently and as part of a team.
• Keeps up to date with popular culture and trends within the fashion industry.
• All applicants must submit a portfolio and/or writing samples along with their resume.)
• Multiple factors will vary the applicable rate of pay for this role, including an individual’s experience, knowledge, and skillset, as well as work location and available budget.

Benefits

• For full time employees, Health, Dental, Vision, 401K with generous matching program, generous paid time off.
• Potential Annual Bonus Opportunity.
• 50% discount at restaurants and retail locations.
• Career advancement opportunities as we are growing!