Responsibilities

• Write, edit, and proof compelling copy for a wide variety of content, including in-game messaging, push notifications, promotional emails, landing pages, ads, and social media posts.
• Ensure all content aligns with the product’s tone, brand voice, and audience expectations.
• Collaborate closely with product managers, designers, marketers, and developers to ensure messaging consistency across platforms.
• Build messaging plans for new game launches, seasonal promotions, and player engagement campaigns.
• Conduct competitor research and player behavior analysis to continuously refine messaging and optimize content performance.
• Translate complex gaming mechanics or promotional rules into engaging, player-friendly copy.
• Work with compliance and legal teams to ensure all copy meets regulatory requirements, particularly in regulated lottery markets.
• Manage multiple projects simultaneously in a fast-paced environment.

Requirements

• 3+ years of copywriting experience in the digital entertainment industry (iLottery experience is a strong plus).
• Outstanding writing, editing, and proofreading skills with keen attention to detail.
• Experience writing for digital products, especially within mobile and web-based gaming platforms.
• Strong understanding of tone and voice, and the ability to adapt messaging for different audiences and channels.
• Familiarity with player engagement strategies, digital marketing, and conversion copywriting.
• Comfortable working within brand and legal guidelines, especially in regulated industries.
• Excellent communication and collaboration skills; ability to receive and incorporate feedback effectively.
• A portfolio presenting various content formats, preferably including samples from iGaming or iLottery.

Nice To Have

• iLottery experience is a strong plus
• Understanding SEO standard methodologies and experience with content management systems is beneficial

Benefits

• This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching.