Copywriter, Amazon Leo
Bellevue, WA (Unknown)
$121K/yr – $163K/yrMid LevelFull time
Posted 7 months ago
Job Summary
Lead Leo's copy across the customer journey, aligning voice and messaging across all media and audiences.
- Own end-to-end copy for Leo campaigns across digital, video, events, and print.
- Must-have: Strong storytelling with brand voice across B2C, B2B, and B2G.
- Standout: Collaborates with cross-functional teams to maintain scalable voice guidelines.
Job Description
Responsibilities
- Voice of Leo Across the Customer Journey: Execute Leo's brand voice and tone across all customer touchpoints—from first awareness through consideration, purchase, onboarding, and advocacy
- Ensure messaging consistency across the full spectrum of media: digital (web, social, display, email), video, experiential (events, activations), print, PR, and internal communications
- Adapt Leo's voice appropriately for consumer (B2C), business (B2B), and government (B2G) audiences while maintaining brand consistency
- Develop and maintain messaging frameworks and voice guidelines that scale across teams and channels
- Creative Development: Accountable for end-to-end copy development, from pitch to launch, on Leo's small- to mid-sized campaigns across B2C, B2B (AWS), and B2G audiences
- Articulate creative concepts and rationale internally and externally through growing communication skills and shared pitch presentations
- Address the strategy and client needs, as defined in the creative brief, through creative ideation and campaign development
- Consider Amazon Leo's brand tone and voice in creative ideation and execution across diverse audience segments and customer journey stages
- Copy Excellence Across All Media and Touchpoints: Produce original copy with great attention to narrative consistency, voice, and tone for all campaign deliverables across digital, video, experiential, print, and social channels
- Write compelling copy for the full customer journey: awareness campaigns, product detail pages, email nurture sequences, video scripts, event experiences, PR communications, and internal initiatives
Requirements
- Bachelor’s degree, or 3+ years of content creation or similar experience
- Portfolio demonstrating strong conceptual thinking and executional craft across multiple mediums (digital, print, video, experiential, social)
Preferred
- Experience with scripted and unscripted storytelling, live-action as well as animation workflows
- Demonstrated ability to translate complex technical concepts into compelling narratives across the customer journey
- Experience developing brand voice guidelines and messaging frameworks
- Experience executing brand voice across multiple audiences (B2C, B2B and B2G) and industry verticals
- Working knowledge of Adobe Creative Suite, Figma, or similar design software
- Experience writing for brand/product launches, events and experiential marketing
Benefits
- comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- paid time off
- parential leave
- Health, dental, vision, and other wellness programs
Salaries
Posted range
$121K/yr – $163K/yr
Taken straight from the job posting.
Marketing Team
Median Career Experience
2 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
17
