Responsibilities

• Lead and execute long-form copy development for one or more brand engagements across HCP & Consumer audiences in the pharmaceutical marketing sector
• Know, like the back of your hand, all aspects of the brand including trials, studies and patient profiles
• Build strong relationships with Creative, Account & Client brand teams, such that each group identifies you as the holder of all copy, editorial and clinical knowledge for the brand
• Partner with Creative, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives
• Point person for original (directed) copy development on assigned client engagements, including both tactical projects (websites and interactive marketing applications) and creative campaigns
• Present to, build relationships with, and find actionable paths forward based on the critiques of client MLR (medical, legal, regulatory) teams
• Build leadership cooperation with Editorial to engender obsessive attention to narrative consistency, voice & tone, and accuracy of content
• Write, reference and annotate copy in preparation for medical/legal review in a deadline-focused environment
• See copy decks and manuscripts through development and to launch (in partnership with Editorial)
• Deliver fluent knowledge of interactive capabilities, content development and editorial flow

Requirements

• A strong copy portfolio and unique voice.
• Track record as a creative problem solver with a knack for fresh ideas and a new perspective.
• At least 5-8 years’ copywriting experience, including work in pharma/healthcare.
• MUST have HCP writing experience
• Strong conceptual thinking skills, with the ability to develop compelling creative ideas, messaging platforms, and campaign concepts that bring complex healthcare and scientific stories to life.
• Proven ability to build and maintain strong partnerships with Strategy and Medical teams, partnering cross-functionally to deliver insight-driven, scientifically accurate creative solutions.
• Experience with writing consumer-focused and healthcare professional focused content.
• Bachelor’s degree.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.