Coordinator II - Communications and Web

Fort Worth, TX (On-site)

$64K/yr – $77K/yrMid Level5+ years expFull time

Posted 3 hrs ago

Job Summary

Own the district web presence and lead the content lifecycle across 130+ campus sites, driving engagement, technical upkeep, and data-driven improvements across multiple teams.

  • Oversee and optimize district web properties and content workflows.
  • Lead engagement initiatives and training for Campus Web Managers and Editors.
  • Coordinate across departments to deliver accessible, up-to-date online experiences.

Job Description

Responsibilities

  • Web Presence Management: Oversee and maintain the Districts web properties, ensuring that they are dynamic, user-friendly, and up-to-date.
  • Content Management: Support content creation, editing, and proofreading across the Districts websites, ensuring compliance with web standards, branding, and style guidelines.
  • Engagement Strategies: Develop and implement strategies to improve parent involvement through online platforms, including the Districts Parent Portal.
  • Training and Support: Provide technical and content support to Campus Web Managers and Web Content Editors across over 130 campus websites.
  • Collaboration: Work with various departments to create websites that effectively inform and engage target audiences.
  • Technical Maintenance: Address and resolve technical issues such as broken links and bugs; ensure websites are mobile-friendly and optimized for search engines.
  • Metrics and Reporting: Track website performance metrics, analyze data, and make recommendations for continuous improvement.
  • Backup Administration: Serve as a backup administrator for the Districts Parent Link call-out system, including recording messages to parents.
  • Safety: Performs preventive maintenance on tools and equipment and ensures equipment is in safe operating condition.
  • Safety: Follows established safety procedures and techniques to perform job duties including lifting and climbing; operates tools and equipment according to established safety procedures.

Requirements

  • Education: Bachelors degree in Communications, Journalism, English, or a related field
  • Certification/License: None.
  • Experience: 5 years experience in web design, content management, and maintenance, with expertise in content management systems such as Finalsite and SharePoint.
  • Language: Bilingual (English/Spanish) working proficiency preferred in some settings.
  • Advanced knowledge of HTML and basic skills in Adobe Photoshop, Acrobat, and Premiere.
  • Strong strategic thinking, problem-solving skills, and the ability to manage multiple projects and websites.
  • Proficiency in Google Workspace and Microsoft 365.
  • Excellent communication skills, particularly in explaining technical concepts to non-technical staff.
  • Ability to work under tight deadlines and manage competing priorities.
  • Experience with web analytics tools and data-driven decision-making.
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Fort Worth ISD

Preparing ALL students for success in college, career, and community leadership.With nearly 75,000 students, Fort Worth ISD enjoys a diverse student population and strong community partnerships. Under the leadership of the superintendent and the Board of Education, the District is undergoing a series of initiatives that will redesign, transform, and revitalize Fort Worth ISD SchoolsMotto: Singleness of PurposeValues:1. Student Achievement2. Leadership Development3. Stakeholder Collaboration4. Respect for Diversity5. Equity in Access6. Perseverance and Commitment7. Continuous Improvement

Fort Worth, Texas, USA
6.1K employees (93 in marketing)

Salaries

Posted range

$64K/yr – $77K/yr

Taken straight from the job posting.

See all Fort Worth ISD salaries

Marketing Team

Median Tenure
17.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
120.7K
Traffic Source Mix
Search
56.8%
Direct
38.3%
Referral
4.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~6.1K

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Coordinator II - Communications and Web

Fort Worth ISD · Fort Worth, TX · On-site