Responsibilities

• Help create New York Islanders email and SMS communications
• Manage campaign execution within email and SMS platforms, including audience selection, scheduling, and deployment
• Own overall quality assurance - link checks, copy reviews, segmentation validation, and email & SMS calendar upkeep before every launch
• Partner with internal teams to ensure email and SMS efforts are aligned with broader paid media and go-to-market campaigns
• Gather, organize, and prepare audience lists for use in paid media campaigns and audience segmentation efforts
• Help maintain accuracy and organization of targeting inputs used across campaign execution
• Support audience strategy by ensuring proper alignment between campaign objectives and target segments
• Help execute Marketing Support Plans (MSPs), serving as a point of intake, documentation, and follow-through for campaign requests as needed
• Assist campaign go-to-market strategy and launch, translating business objectives into channel plans and executional timelines
• Support go-to-market planning and execution across marketing initiatives. For event-specific campaigns, in-person event support may be required as part of execution duties

Requirements

• Bachelor’s degree in marketing, business, or a related field
• 1+ years in digital marketing, advertising, or performance marketing
• Familiarity with Salesforce Marketing Cloud, Attentive, and Google Analytics
• Excellent communication and collaboration skills
• Curious self-starter who learns new concepts quickly
• Creative mindset with the ability to think outside the box
• Detail-oriented, highly organized, and able to manage multiple projects at once
• AI-forward: a point of view on how AI and emerging technologies can be embedded into everyday workflows
• Working knowledge of HTML, CSS
• Familiarity with pulling data in SQL

Benefits

• Comprehensive benefits package including health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off and holidays
• Professional development opportunities