Content Writer – Family & Mental Load Content Specialist at Compose.ly | USA | $30/hr – $35/hr

Content Writer – Family & Mental Load Content Specialist

USA (Remote)

$30/hr – $35/hrMid LevelContract

Posted 3 months ago

Job Summary

Own content creation and lifecycle storytelling for a family-focused platform, with ownership of emails, long-form guides, and social content that educates and engages parents dealing with mental load and household tasks.

Own lifecycle and email content, onboarding flows, and engagement experiments.
Lead long-form guides and bite-sized social content aligned to family life insights.
Translate concepts into polished content that preserves tone and resonates with dual-working parents.

Job Description

Responsibilities

Write and edit lifecycle, onboarding, engagement, and retention emails (via OneSignal)
Develop long-form guides (e.g., seasonal, partner-driven, or educational content)
Draft social media captions (primarily Instagram, with potential LinkedIn expansion)
Support monthly newsletter creation, highlighting family organization tips, use cases, and customer stories
Support blog content (both SEO-driven and brand-forward pieces, though SEO is a lower priority)
Translate internal ideas into polished, publish-ready content
Maintain and replicate Client’s established tone and voice
Create content that reflects a nuanced understanding of mental load, household management, and family life
Collaborate on content planning and iterate based on feedback
Develop engagement-focused content that helps existing users discover new ways to use the platform in everyday life

Requirements

Proven experience in content writing, preferably in consumer, parenting, family, lifestyle, or community-focused brands
Strong grasp of brand voice and tone replication
Exceptional email marketing and lifecycle content writing skills
Ability to write about sensitive topics (e.g., mental load, household labor, family roles) with empathy, nuance, and authenticity
Deep understanding of modern dual-working family life and the invisible labor involved in running a household
Ability to take a high-level concept and independently develop complete content with minimal direction
Experience with conversion-focused writing, including compelling subject lines, CTAs, and engagement campaigns
Familiarity with SEO content best practices (without sacrificing readability)
Comfort using AI tools as a support (not a replacement) for writing
Parent (especially a current mom) or someone with deep familiarity with the target audience strongly preferred

Preferred

Experience writing for consumer-facing brands with strong community-building and customer engagement strategies, such as Bobbie, Babylist, Lalo, Coterie, or similar parenting, family, and lifestyle brands.

Compose.ly

4.2 Glassdoor

Compose.ly is a content-first SEO agency on a mission to create high-quality content that increases traffic and drives business results. Since our founding in 2016, we have powered content production and SEO strategies for hundreds of companies, including MyFitnessPal, GetYourGuide, WebMD, and TheRealReal.We attract and hire only the top 1% of writer applicants to our community and connect them to the right clients, thanks to our one-of-a-kind recruitment process. Once accepted, our writers receive ongoing training to ensure the content they create is unique, on-brand, and SEO-friendly.Our team has developed a proven process that quickly identifies areas for content improvement and builds personalized writer teams to reach our clients' KPIs. Whether it's increasing traffic, rankings, or leads, our expertise makes us the perfect partner for creating quality content that drives direct business growth.

Founded in 2016

Seattle, Washington, USA

177 employees (146 in marketing)

compose.ly

77% recommend to a friend

86% CEO approval