Responsibilities

• Partner with Practice and Sales leaders to develop GTM messaging, positioning, and client-facing narratives
• Translate complex Financial Services capabilities and solutions into clear, commercially compelling stories
• Develop a modular GTM toolkit covering the practice, offerings, domain expertise, and differentiators
• Shape solution narratives and sales assets for early-stage and more detailed CxO conversations
• Review existing content, identify gaps, and bring consistency and structure to the overall story
• Work with SMEs and design partners to turn messaging into polished, reusable sales materials
• Bring fresh thinking to how the firm communicates its point of view and differentiates its offering.

Requirements

• Strong Financial Services industry knowledge including banking, capital markets, insurance, wealth/asset management, payments, or related areas.
• Experience in content strategy, GTM messaging, sales enablement, or solution marketing, ideally within professional services, consulting, or B2B technology/services.
• Excellent strategic storytelling, writing, and synthesis skills.
• Experience developing messaging for senior executive and C-suite audiences.
• Ability to work directly with senior Practice, Sales, and SME stakeholders and turn complex inputs into a compelling story.
• A strategic mindset, you should be comfortable shaping the message, not simply executing against a brief.