Content & Social Media Manager 

New York City, NY (On-site)

$75K/yr – $85K/yrMid Level4+ years expFull time

Posted 4 weeks ago

Job Summary

Own content creation and social media storytelling across multiple brands, managing calendars, production, and asset libraries while collaborating with marketing and operations to drive campaigns and guest-focused narratives.

  • Own day-to-day social content calendars and publishing across brands
  • Collaborate on-site shoots and asset production to capture authentic stories
  • Analyze performance to inform future content decisions

Job Description

Responsibilities

  • Create original photography and video content across all Daniel Humm Hospitality brands, including @elevenmadisonpark, @clementebar, @elevenmadisonhome, @hummrestaurant, and future concepts
  • Develop and maintain social media content calendars in collaboration with the Senior Marketing Manager and Communications Manager
  • Own the day-to-day management of social media calendars, ensuring consistent publishing and alignment with marketing priorities across all brands
  • Produce, edit, schedule, and publish content across social media platforms
  • Spend time in the restaurants identifying, capturing, and developing authentic stories that showcase the people, food, beverage, design, products, and guest experience
  • Proactively pitch creative content ideas that align with marketing priorities and business goals
  • Support the execution of social media campaigns surrounding restaurant openings, menu launches, product launches, events, collaborations, and special projects
  • Collaborate with the Communications Manager to translate campaign messaging into engaging social media content while maintaining each brand's distinct voice
  • Build strong relationships with kitchen, dining room, and operations teams to ensure a steady flow of fresh content opportunities
  • Manage comments, direct messages, and community engagement across social platforms

Requirements

  • 4 years of experience
  • 4+ years of experience in content creation, social media management, or digital marketing for a brand, agency, or hospitality business
  • Demonstrated portfolio showcasing original photography, videography, and social-first storytelling
  • Experience managing editorial calendars and publishing workflows across multiple social media accounts
  • Experience producing and editing photo and video content for digital platforms
  • Experience organizing digital asset libraries and preparing photography for marketing, press, and cross-functional stakeholders
  • Experience supporting on-site photo and video productions, including coordinating logistics, shot lists, and creative execution
  • Experience using social media scheduling platforms such as Later
  • Experience using Meta Business Suite, Google Business Profile, and native social media analytics
  • Working knowledge of social media analytics and the ability to interpret performance data to inform content decisions

Preferred

  • Excellent photography, videography, and content editing skills
  • Exceptional creative judgment and a strong eye for visual storytelling
  • Working knowledge of social media strategy, analytics, and editorial calendar management
  • Ability to identify compelling stories and translate them into engaging social-first content
  • Strong understanding of Instagram, TikTok, and emerging social media trends
  • Exceptional organizational skills with experience managing large photo and video libraries
  • Strong attention to detail and file management skills, with the ability to efficiently organize and retrieve creative assets
  • Basic graphic design skills with an eye for layout, typography, and brand consistency
  • Excellent communication and collaboration skills
  • Curious, proactive, and comfortable taking initiative
Daniel Humm Hospitality logo

Daniel Humm Hospitality

Led by Chef Daniel Humm, Daniel Humm Hospitality is a New York-based restaurant group made up of diverse, passionate people who share a joy in making others happy through delicious food and gracious hospitality.We are committed to the pursuit of excellence and endless reinvention. In the spirit of collaboration, we break down the walls between the kitchen and the dining room, working as a team to create a complete dining experience for our guests.Make It Nice has built a strong culture with an emphasis on supporting our employees and encouraging their growth and development. We take our work seriously, without taking ourselves too seriously.

Founded in 2011
New York, New York, USA
31 employees (4 in marketing)

Salaries

Posted range

$75K/yr – $85K/yr

Taken straight from the job posting.

See all Daniel Humm Hospitality salaries

Marketing Team

Marketing Team Size
2 (6% of company)
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
7.3K
Traffic Source Mix
Search
23.1%
Direct
39.8%
Referral
21.9%
Social
13.9%
Paid
1.3%

Headcount Trend

Current headcount: ~31
Daniel Humm Hospitality logo

Content & Social Media Manager 

Daniel Humm Hospitality · New York City, NY · On-site