Content & Social Media Consultant at Lincoln Financial | Radnor, PA | $73K/yr – $132K/yr

Content & Social Media Consultant

Radnor, PA (Hybrid)

$73K/yr – $132K/yrMid Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive social media strategy and execution across paid, owned, and earned channels, aligning with business goals and the funnel from awareness to conversion.

Own social content planning, calendar maintenance, and performance tracking.
Must-have: 3–5+ years of social media management experience with both paid and organic.
Standout: Experience across multiple platforms and ability to translate data into actionable insights.

Job Description

Responsibilities

Supporting the development and execution of a social media strategy aligned with business objectives, integrating paid, owned, and earned media across platforms.
Contributing to social listening initiatives to identify emerging trends, consumer sentiment, and cultural moments; helping translate insights into recommendations that inform marketing and business decisions.
Assisting in defining and tracking KPIs for social campaigns, helping measure reach, engagement, conversion, and brand impact using standard analytics tools and methodologies.
Collaborating with creative and media partners to support cohesive messaging, effective content development, and an optimized channel mix for organic and paid efforts.
Supporting the application of social media across the marketing funnel, from awareness through conversion and advocacy, and helping connect brand messaging to relevant cultural and real-time moments.
Assisting with corporate social applications (internal social platforms, employee advocacy, executive social presence) to support brand reputation and internal engagement efforts.
Staying current on platform updates, trends, and emerging technologies, sharing recommendations to help evolve the social strategy.
Contributing to a collaborative and high-performing social media team culture through knowledge sharing and active participation.
Supporting brand consistency and compliance across social channels, helping maintain a unified voice and message.
Working cross-functionally with marketing, PR, product, insights, and customer service teams to support integrated social media efforts.

Requirements

3 – 5+ years of experience in social media management aligned with the responsibilities of this position.
Bachelor's degree or equivalent work experience.
Solid experience across both paid and organic social media.
Working knowledge of established and emerging social platforms and their best practices.
Experience contributing to the strategy and creation of social media assets.
Working knowledge of video and creative tools used for social assets (i.e. Capcut, Canva, Adobe Creative Suite).
Experience using social media tools such as Brandwatch, Hootsuite, and Sprinklr, along with strong native platform experience.
Ability to communicate clearly with a range of stakeholders and adapt messaging based on audience.
Demonstrated curiosity, creativity, and openness to change.
Ability to translate social media data and performance metrics into clear, actionable insights in partnership with senior team members.

Preferred

The ideal candidate has strong hands-on experience across major social platforms and measurement methodologies, with exposure to both B2C and B2B environments.

Benefits

Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
Leadership development and virtual training opportunities
PTO/parental leave
Competitive 401K and employee benefits
Free financial counseling, health coaching and employee assistance program
Tuition assistance program
Work arrangements that work for you
Effective productivity/technology tools and training

Lincoln Financial

Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, investments, life insurance, group protection, and retirement plan services.With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach. Your tomorrow. Our priority. For social media community guidelines: https://visit.lfg.com/4hJHCb2.Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln National Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln FinancialSM affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice.

Founded in 1905

Wayne, Pennsylvania, USA

11K employees (450 in marketing)

www.LincolnFinancial.com