Responsibilities

• Get us views. Publish one strong short-form video every workday across TikTok, Instagram and Facebook Reels, and YouTube Shorts — one core idea per day, adapted per platform. A repeatable weekday system, not four unrelated productions.
• Chase attention honestly. Ride trends when they fit, invent formats when they don’t, and kill anything the numbers say is boring — even if we loved making it.
• Own the whole workflow: research, concept, script, shoot, edit, caption, package, publish and archive.
• Find the stories. Interview customers, the founder and other small-business owners; turn their questions, struggles and wins into content people share.
• Build the machine: an editorial calendar, a healthy backlog and 3–5 repeatable formats, with room for a timely idea when it matters.
• Work the comments. Reply, join conversations, and turn what the audience responds to into the next week’s content.
• Run growth experiments: creator collaborations, customer features, community partnerships, new channels and calls to action.
• Manage Theo’s text-led presence on X and LinkedIn with a cadence and format that fit each community rather than copying the same post everywhere.
• Report briefly each week: what shipped, what the retention/watch-time/share numbers said, and what you’ll change.
• What success looks like: Views and watch time climbing month over month, with the audience growing faster than the posting volume.

Requirements

• A portfolio of short-form video you personally made or shaped — with view and retention numbers you can explain, and an honest account of what worked and what flopped.
• A proven feel for hooks: you know why a viewer stays past the first three seconds, and it shows in your work.
• The ability to make clear, engaging video solo — no big crew, no expensive setup.
• Confidence on camera, plus the judgment to know when another voice or format serves the story better.
• Sharp writing and a feel for how LinkedIn and X differ in tone and behaviour.
• Strong organisation, reliable follow-through and comfort working with imperfect inputs.

Preferred

• Nice to have: A track record of growing an account — yours or a brand’s — from small to meaningful.
• Nice to have: Experience creating for local businesses, small-business software or founder-led brands.
• Nice to have: Experience interviewing people and turning conversations into stories.
• Nice to have: Familiarity with CapCut, Premiere, Descript, Canva or comparable tools.
• Bonus: Account Growth Track Record
• Bonus: Interviewing
• Bonus: Creator Collaborations
• Bonus: Small-business Content