3 days ago
Content Operations & Creator Growth Manager - TikTok LIVE
TikTok
Los Angeles, CA (On-site)Full time$116K/yr – $258K/yr
Marketing jobs
2 marketing jobs
Content Operations & Creator Growth Manager - TikTok LIVE
Los Angeles, CA (On-site)
$116K/yr – $258K/yrManagerFull time
Posted 3 days ago
Job Summary
Own and optimize growth and operations for assigned content verticals, leading strategy, analytics, and cross-functional execution to drive ecosystem health.
- Own vertical strategy and growth to identify opportunities and drive sustainable performance.
- Use data to guide decisions and measure impact across creators, content, and users.
- Collaborate with Product, Marketing, Policy, and regional teams to align initiatives and outcomes.
Job Description
Responsibilities
- Own Vertical Strategy & Operations
- Own the growth strategy and operational performance of assigned content verticals by identifying ecosystem opportunities, optimizing content supply, and driving sustainable business growth.
- Develop Content & Growth Strategies
- Design and execute scalable content strategies based on creator lifecycle, content performance, user behaviors, and market dynamics to improve ecosystem quality and platform engagement.
- Leverage Data to Drive Business Decisions
- Analyze business performance across creators, content, and user metrics to identify growth opportunities, evaluate operational effectiveness, and translate insights into actionable strategies.
- Lead Strategic Programs
- Develop and execute strategic initiatives, campaigns, and operational frameworks that improve creator growth, content quality, monetization, and long-term ecosystem health.
- Build Vertical Expertise
- Become the subject matter expert for assigned content verticals by staying close to industry trends, creator behaviors, and competitive landscapes, and applying insights to operational strategy.
Requirements
- Bachelor's degree with proven years of experience in Content Strategy, Vertical Operations, Growth Strategy, Creator Operations, or Content Monetization.
- Experience owning or supporting content verticals, creator ecosystems, or category operations, with a strong understanding of content supply, creator growth, and ecosystem development.
- Strong analytical skills with the ability to leverage quantitative and qualitative insights to identify business opportunities and influence strategic decisions.
- Demonstrated business acumen with experience balancing content quality, user engagement, creator growth, and business performance.
- Excellent stakeholder management and project management skills, with experience leading cross-functional initiatives in fast-paced environments.
Preferred
- Experience in livestreaming, creator economy, digital media, entertainment, or social platforms, with a strong understanding of content ecosystems and creator trends.
- Experience developing vertical strategies, content strategies, or growth initiatives backed by data analysis and measurable business impact.
- Strong understanding of content recommendation, user engagement, monetization, and ecosystem health metrics.
- Experience translating successful creator or content cases into scalable operational frameworks and best practices.
- Passion for TikTok Live, digital content, and the evolving creator economy.
Benefits
- Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
TikTok
3.2 Glassdoor
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval
Salaries
Posted range
$116K/yr – $258K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
23,667 (30% of company)
Median Career Experience
10 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
60
People
Marketing Leadership
Kimberly W.
Head of Global Marketing Partnerships
At the company for 5 years 4 months
Mandy Mao
Global Head of Product Marketing, Monetization GenAI
At the company for 8 years 11 months
Aaron Samson
Global Head of Responsibility Marketing
At the company for 1 year 7 months
Val Guerrera
Head of Global Marketing, Creators
At the company for 1 year 11 months
Traffic Signals
Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%
Headcount Trend
Current headcount: ~79.7K