Responsibilities

• Execute marketing plans and campaigns that support member recruitment, renewal, retention and engagement.
• Develop messaging and content that clearly communicate the value of AANS membership and encourage participation in member programs, benefits and activities.
• Partner with Membership and other internal teams to develop audience-specific communications across the member lifecycle.
• Support membership renewal and dues campaigns, including messaging, content development, scheduling, execution and performance tracking.
• Use member data and campaign results to identify opportunities to improve engagement and marketing effectiveness.
• Write and edit compelling, audience-focused content for email, websites, newsletters, digital platforms, promotional materials and other communications.
• Translate complex organizational and program information into clear, engaging and actionable content.
• Maintain consistent messaging, voice and brand standards across marketing channels.
• Repurpose and adapt content across platforms to extend reach and engagement.
• Collaborate with subject matter experts and internal stakeholders to develop accurate and relevant content.

Requirements

• Bachelor’s degree in marketing, communications, journalism, public relations or a related field, or equivalent combination of education and professional experience.
• 3–5 years of experience in marketing, communications, content development or a related field.
• Experience executing multi-channel marketing campaigns.
• Strong writing, editing and storytelling skills with the ability to adapt content for different audiences and channels.
• Experience developing digital and email marketing content.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Experience using analytics or performance data to evaluate marketing efforts.
• Strong interpersonal and collaboration skills.
• Ability to work independently within established priorities and move assigned projects forward with limited day-to-day oversight.

Preferred

• Experience in a membership association, nonprofit, health care, medical specialty society or professional organization.
• Experience marketing membership programs, professional education, conferences or related programs.
• Familiarity with association management systems, customer relationship management platforms or marketing automation tools.
• Experience with website content management systems such as WordPress.
• Working knowledge of SEO, GEO and digital content optimization.
• Experience with audience segmentation and member engagement campaigns.