Responsibilities

• Lead and evolve the company’s content strategy across the full funnel, aligning brand narrative, demand generation priorities, and product positioning to drive audience growth and pipeline impact
• Lead and evolve the content systems and workflows that power ServiceTrade’s marketing content
• Design scalable content pipelines that break content creation into repeatable, modular steps supported by automation and AI
• Build and maintain content templates, prompt libraries, and structured workflows for campaigns, customer stories, and marketing programs
• Maintain the content roadmap, editorial infrastructure, and organization-wide libraries that supports campaign priorities and strategic initiatives
• Establish governance standards, workflows, and quality benchmarks to ensure outputs remain accurate and on-brand
• Continuously optimize workflows, templates, and automation to improve speed, scale, and effectiveness
• Design scalable frameworks for capturing, structuring, and repurposing customer stories across channels
• Partner with Customer Success, Sales, and Product to identify strong customer story opportunities aligned with business priorities
• Build templates and processes that turn interviews, case studies, and testimonials into multi-format content assets
• Enable teams to efficiently transform customer insights into blogs, social posts, campaign assets, and sales materials
• Build the systems that enable campaign content to be created, adapted, and distributed efficiently across channels
• Translate campaign objectives into scalable content frameworks that support blogs, guides, video, social, and digital assets
• Support distribution and engagement across always-on owned channels (servicetrade.com, blog, YouTube, and social platforms)
• Collaborate with Demand Generation and Brand teams to ensure content systems align with campaign goals and messaging
• Identify opportunities to improve content velocity and scale through automation and structured workflows
• Design workflows that allow marketing teams to repurpose and distribute campaign content across owned channels
• Collaborate with Marketing Operations to define KPIs and measurement frameworks for content effectiveness and regularly report on impact
• Maintain systems that ensure brand voice, tone, and messaging remain consistent across all generated content
• Partner with Product Marketing to ensure product messaging is embedded into content frameworks and templates

Requirements

• 5+ years of experience in content marketing, content strategy, or a related B2B marketing role
• Demonstrated ability to develop compelling customer stories, case studies, and narrative-driven marketing content
• Strong writing and editing skills with the ability to communicate complex ideas clearly and simply
• Experience supporting integrated marketing campaigns with content across multiple formats and channels (blog, web, social, guides, video, sales enablement)
• Experience designing and managing editorial calendars, content roadmaps, or structured content libraries
• Experience using AI tools to support research, drafting, editing, and content optimization
• Ability to design repeatable content workflows, templates, and frameworks that improve content efficiency and scalability
• Strong collaboration skills and experience working cross-functionally with demand generation, product marketing, customer success, sales, and marketing operations
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
• Experience analyzing content performance and using data to improve content effectiveness and audience engagement

Preferred

• Experience in B2B SaaS, field service software, or technology marketing
• Experience designing AI-assisted content workflows, prompt libraries, or automated content pipelines
• Familiarity with SEO/AEO best practices and content discoverability strategies
• Experience working with CMS platforms and structured web content systems
• Experience using marketing automation, analytics, or content performance tools
• Experience translating long-form content or customer insights into multi-channel campaign assets
• Comfort experimenting with new tools and approaches to improve marketing content speed, scale, and impact

Benefits

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions
• Dental and Vision through Unum
• Flexible Spending Account and Dependant Care Account
• Company-paid Life insurance, STD and LTD
• Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave
• Paid Time Off for Volunteering