Responsibilities

• Design and execute content marketing strategies aligned with global and local initiatives.
• Support sales enablement through strong technical and commercial product knowledge
• Create and manage engaging content for both online and offline mediums (e.g., social media, website, email marketing, print marketing, etc.) to drive brand awareness and lead generation.
• Collaborate with commercial, corporate, and product marketing teams to ensure consistent messaging.
• Stay current on trends and best practices in content marketing, SEO/AEO/GEO, and analytics.
• Partner with Digital Marketing Specialist to manage online reputation and social media presence.
• Translate technical and business information into clear, compelling content.
• Generate creative ideas to enhance engagement and storytelling.
• Oversee third-party resources and ensure quality digital assets using Adobe Suite.
• Develop internal communication materials and best practice guides.

Requirements

• 5+ years of previous experience in content marketing, product marketing, industry/segment marketing, or similar role
• Bachelor’s degree in Marketing, Communications, Business Administration, or related field is preferred
• Familiarity with HubSpot (or alternative marketing automation platforms), CMS, and CRM systems.
• Comfortable with working across departments and consolidating feedback into action.
• Proven track record of successfully driving omnichannel marketing strategy.
• Strong project management and organizational skills with the ability to handle multiple tasks, simultaneously and meet deadlines.
• Excellent communication and interpersonal skills
• Proficiency in Adobe Creative Suite is preferred. Experienced in Microsoft Office and project planning systems.
• Ability to work independently and as part of a cross-functional team. Experience managing external vendors (e.g., marketing agencies, freelancers, videographers, etc.)
• Strong analytical skills and attention to detail.

Benefits

• Blue Cross Blue Shield Medical Insurance – multiple plan options
• Blue Cross Blue Shield Dental Insurance
• FSA, HSA options
• Vision Insurance
• 401k with company match, fully vested
• Paid Time Off
• 10 company paid holidays
• Company paid disability & AD&D insurance
• 100% paid parental leave after one year of service
• Supplemental insurance plans (Identity theft, cyber protection, additional life, etc.)