Content Marketing Specialist

Innovative Refrigeration Systems, Inc.

Innovative Refrigeration Systems, Inc. is the leading provider of industrial refrigeration and process cooling solutions, delivering custom engineered systems utilizing natural refrigerants such as ammonia and CO₂. Through a fully integrated approach encompassing engineering, manufacturing, construction, commissioning, nationwide service, and advanced aftermarket solutions, Innovative supports customers across the food and beverage, cold storage, pharmaceutical, industrial manufacturing, and mission-critical infrastructure markets throughout North America and around the world

.
Unlike traditional engineering firms, contractors, or equipment suppliers, Innovative performs engineering, manufacturing, construction, commissioning, service, and ongoing customer support entirely in-house. This integrated model provides employees the opportunity to support projects throughout the complete lifecycle, from concept and design through manufacturing, installation, startup, operation, optimization, modernization, and long-term system suppor

t.

---Position Summ

aryThe Content Marketing Specialist owns Innovative's technical content strategy and editorial pipeline. This role develops compelling content that educates customers, supports business development, strengthens recruiting efforts, and positions Innovative as the industry's trusted technical authori

ty.
Working closely with engineering, sales, service, recruiting, and executive leadership, this individual transforms complex technical concepts into clear, engaging, and strategically aligned content across multiple channels. Beyond content creation, the Content Marketing Specialist is responsible for maintaining the company's editorial calendar, identifying future content opportunities, coordinating customer success stories, and ensuring a consistent pipeline of high-value marketing ass

ets.
This position is ideal for an experienced B2B content marketer who enjoys learning technical subject matter, interviewing subject matter experts, telling customer stories, and building content strategies that generate measurable business im

pact.
The salary range for this position is $75,000-$90,000 dependent on expe

rie

nce
---Essential Responsib

ilitiesEditorial Strategy & Content P

• lanningOwn and maintain the company's editorial calendar and long-term content r
• oadmap.Develop content strategies aligned with business development initiatives, recruiting priorities, product launches, and strategic growth m
• arkets.Build and maintain a pipeline of future blog articles, customer stories, project spotlights, and thought leadership opportu
• nities.Collaborate with Sales, Engineering, Service, Recruiting, and leadership to identify and prioritize future content opportu
• nities.Ensure consistent messaging and brand voice across all communication ch

ann

els.---Content Deve

• lopmentWrite blog articles, project spotlights, customer success stories, and case s
• tudies.Develop white papers, technical guides, educational resources, and solution ove
• rviews.Create product messaging and website content supporting Innovative's solutions and se
• rvices.Develop landing page copy, email campaigns, marketing collateral, and customer-facing communic
• ations.Write social media captions, video scripts, and marketing copy supporting cam
• paigns.Develop recruiting-focused content highlighting company culture, career opportunities, apprenticeship programs, and employee success s
• tories.Create internal communications supporting employee engagement, company announcements, and organizational initi

ati

ves.---Customer Story

• tellingIdentify successful customer projects that can be transformed into compelling marketing
• assets.Conduct interviews with engineers, project managers, sales teams, service personnel, and cus
• tomers.Capture measurable customer outcomes and communicate the value of Innovative's solutions through engaging storyt
• elling.Coordinate project recap and case study development from concept through publi

cat

ion.---Sales & Product Ma

• rketingDevelop customer-facing technical content supporting the sales p
• rocess.Create solution briefs, one-pagers, FAQs, and educational res
• ources.Develop marketing content supporting new products, service offerings, and strategic initi
• atives.Collaborate with Business Development to address common customer questions through educational c

ont

ent.---Thought Lea

• dershipSupport technical presentations, industry publications, webinars, and conference mat
• erials.Position Innovative as the industry's leading technical authority through educational and thought leadership c
• ontent.Collaborate with engineering subject matter experts to ensure technical accuracy while maintaining readability for multiple aud

ien

ces.---Performance & Continuous Impr

• ovementDevelop SEO-optimized content aligned with keyword st
• rategy.Monitor content performance and recommend improvements based on engagement, website traffic, lead generation, and customer fe
• edback.Utilize AI tools to accelerate research, content development, editing, and content ideation while maintaining technical accuracy and brand sta
• ndards.Continuously identify opportunities to improve content quality, production efficiency, and editorial pro

ces

ses.---Qualifi

cationsR

• equiredBachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related
• field.3+ years of experience in B2B content marketing, marketing communications, or content st
• rategy.Exceptional writing, editing, and proofreading
• skills.Experience translating complex technical concepts into clear, engaging c
• ontent.Experience interviewing subject matter experts and developing customer success s
• tories.Strong project management and organizational skills with the ability to manage multiple dea
• dlines.Excellent verbal communication and collaboration
• skills.Ability to learn technical products, engineering concepts, and industrial pro

cesses.
P

• referredExperience supporting industrial, engineering, manufacturing, construction, or technology co
• mpanies.Experience developing content for SEO and digital marketing init
• iatives.Experience with CMS platforms, marketing automation software, and email marketing pl
• atforms.Familiarity with Google Analytics, Search Console, or similar marketing reportin
• g tools.Experience using AI tools such as ChatGPT, Microsoft Copilot, Claude, or Perplexity to improve research, writing, editing, and produ

cti

vity.---Physical Requ

• irementsMust be able to remain in a stationary position (seated or standing) for extended
• periods.Occasionally may need to lift or carry items up to 25 pounds (e.g., office supplies or marketing mat

erials).

Benefits
In addition to a competitive salary, we provide a comprehensive and employee-focused benefits package designed to support your financial security, health, and work–li

• fe balance:
  Generous retirement plan with a dollar-for-dollar 401(k) mat
• ch up to 15%401(k) student loan repayment mat
• ch up to 15%Medical insurance with 75% of employee and family premiums covered by
• the companyDental and vision insur
• ance optionsOptional supplemental insura
• nce coverageShort-term and long-term disabili
• ty insuranceAccidental death and dismemberment (AD&
• ;D) coverageCompany-paid li
• fe insuran
• ceWeekly payCompetitive paid vacation and
• holiday timePaid sick leave, bereavement leave, and jur
• y duty leaveEmployee referral b
• onus programOpportunities for career advancement, professional development, training, and apprentices
• hip programsAccess to employee discounts on cell phone plans, vehicle rentals, and other eligi

ble services
If you are driven to succeed and want to be part of a rapidly growing company at the forefront of the industry,

apply today!