Responsibilities

• Content Strategy & Ideation
• Partner with marketing leadership to execute content strategies that support new product rollouts, promotional campaigns, and lead generation targets.
• Spot market trends, customer pain points, and competitive advantages to build compelling product narratives.
• Pitch creative content ideas and story frameworks that highlight our solutions' unique market position.
• Work alongside leadership and cross-functional teams to build content roadmaps tailored to specific buyer personas and sales funnel stages.
• Content Creation
• Craft high-converting, premium copy across multiple formats, including: web pages, retail product listings and feature bullets, paid ad copy, native articles, email campaigns, YouTube metadata (titles, descriptions, captions), and collateral as assigned.
• Build problem-and-solution messaging that clearly communicates the core value of our offerings.
• Adapt tone and messaging for different audiences, distribution platforms, and stages of the customer journey.
• Maintain strict brand consistency regarding voice, messaging, and overall tone across every touchpoint.

Requirements

• 3+ years of professional experience in digital marketing, copywriting, or content strategy.
• Advanced SEO & Modern Search Expertise: Demonstrated background in producing search-optimized copy with practical, day-one working knowledge of AEO, SGE, and GEO concepts.
• Storytelling & Message Personalization: Talent for translating technical or complex ideas into clear, compelling narrative forms, with a proven ability to adjust tone for distinct buyer personas.
• Versatile B2C/Consumer Brand Copywriting: Experience writing for consumer packaged goods (CPG) or B2C brands across a broad range of formats (e.g., long-form articles, ad copy, decks, video scripts) rather than a single niche format.

Benefits

• This posting is open for thirty (30) days.
• pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc.
• In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
• ABOUT CELLA We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.