Responsibilities

• Own the content calendar and editorial strategy: Plan, write, and edit a range of content types (blog posts, ebooks/guides, case studies, website copy, and video/script content) that support demand generation, brand authority, and sales enablement.
• Maintain content quality and consistency: Ensure every asset reflects Redpoint's brand voice, positioning, and point of view, and is grounded in real customer and product insight.
• Repurpose existing content: Turn one asset into many (e.g., an ebook into blog posts, social copy, and video scripts) to extend reach without duplicating effort.
• Partner cross-functionally: Work closely with product marketing, demand generation, sales, customer success, and subject-matter experts to source stories, data, and proof points for case studies. and thought leadership.
• Modernize the content engine: Identify and implement AI tools and workflows (research, drafting, editing, repurposing, production) that increase content output and speed without compromising quality or brand voice.
• Set standards for AI-assisted work: Establish clear guidelines, prompts, and QA steps for using AI responsibly in content production, balancing efficiency with originality and accuracy.
• Measure impact: Track how AI-driven changes to the content process affect output volume, speed to publish, and content performance, and refine the approach over time.
• Drive organic visibility: Own Redpoint's content-driven organic search strategy (keyword research, content briefs, on-page optimization), Partner with Redpoint's technical SEO and web development agencies on site architecture, crawl/indexation, and other technical issues.
• Own AEO: Ensure Redpoint's content is structured, sourced, and written to be found and accurately represented by AI-driven answer engines and chat-based search experiences (e.g., ChatGPT, Perplexity, Google AI Overviews), in addition to traditional Google search.
• Monitor findability: Partner with our agency to regularly audit how Redpoint appears (or doesn't) across search and AI-generated answers and prioritize content updates or new assets to close visibility gaps.

Requirements

• Experience: 5+ years in content marketing, content strategy, or a related role, with demonstrated ownership of a content function or program.
• Writing craft: Excellent, versatile writer and editor who can flex tone and format across blogs, long-form ebooks, case studies, web copy, and video/script writing.
• SEO/AEO expertise: Hands-on experience with content-driven SEO (keyword research, content briefs, on-page optimization), plus a working understanding of how AI answer engines surface and cite content.
• AI fluency: Practical, current experience using AI tools (e.g., Claude, CoPilot) to improve content workflows.
• Data-informed: Comfortable using analytics and SEO/social platforms to measure performance and translate data into a content roadmap.
• Social media experience: Experience managing organic LinkedIn and/or YouTube presence for a brand including content planning, and performance tracking.
• Organization: Strong project management skills. Able to juggle multiple content streams, deadlines, and stakeholders independently.
• Collaboration: Comfortable partnering with sales, product marketing, and executives to gather input and align content with business priorities. Additional experience working with outside agencies (e.g., SEO, web development) and freelancers
• MarTech experience: Familiarity with marketing automation and CMS platforms (e.g., HubSpot, WordPress).

Preferred

• B2B SaaS, customer data platform, or data & analytics experience a plus.

Benefits

• Competitive Medical, Dental, and Vision Insurance
• Flexible leave policy – take the time you need, when you need it
• 10 company-paid holidays
• Fully remote work