Responsibilities

• Own the content roadmap and execution for assigned mid-market personas and journey stages, within the overall mid-market content strategy.
• Translate persona and pain-point insight into concrete content plans — the right asset, in the right format, at the right journey stage — and drive them through to publication.
• Run the mid-market content calendar and production pipeline: briefs, reviews, agency/freelancer management, and on-time delivery against campaign and event timelines.
• Create and edit high-impact content yourself — from thought leadership and web copy to nurture content and event narratives — holding everything to a pain-point-led, buyer-first standard.
• Partner with demand generation, field marketing, and ABM teams to fuel campaigns, events, and account plays with the content they need — and build distribution plans for every asset.
• Work with product marketing to translate product capability into buyer-relevant stories consistent with the mid-market narrative and messaging framework.
• Track content performance — engagement, consumption by stage, and influence on pipeline — and use the data to iterate on formats, topics, and channels.
• Contribute to scaling the content engine: reuse and atomization models, templates, and standards that raise output quality across the team.

Requirements

• 7+ years in content marketing, content strategy, or integrated marketing for a B2B audience, ideally serving mid-market or enterprise buyers in SaaS or fintech.
• Proven experience building persona- and journey-based content — you design around buyer pain points and jobs-to-be-done, not product feature lists.
• A portfolio spanning multiple formats and funnel stages: thought leadership, gated and ungated assets, web content, nurture streams, event narratives, and sales enablement.
• Strong content operations skills — briefs, calendars, production pipelines, agency and freelancer management — and a track record of shipping consistently at a high quality bar.
• Analytical instincts: you use engagement, conversion, and pipeline data to find content gaps, retire what isn’t working, and scale what is.
• Excellent writing and editorial judgment; you can create standout content yourself and elevate the work of others.
• Strong cross-functional collaboration skills — comfortable partnering with demand gen, field, ABM, and product marketing teams and managing competing priorities.
• Familiarity with SEO/AEO fundamentals and CMS/martech workflows.