Responsibilities

• Own and evolve a long-term, proactive content roadmap, aligned to business priorities and key market themes
• Lead end-to-end content planning, coordination and delivery, working closely with investment and sales teams
• Take ownership of day-to-day content delivery and act as the primary point of contact for investment teams, guiding content direction and ensuring alignment
• Hold the mandate to drive decisions and secure timely sign-off from senior stakeholders
• Produce and oversee high-quality thought leadership across various formats including articles, reports, POVs and campaigns, which positions us as best-in-class to our peers
• Optimise content for search engines and AI models (SEO/GEO/AEO) to enhance organic visibility and drive traffic to digital platforms.
• Analyse content performance data to measure the effectiveness of content marketing efforts, identify areas for improvement, and make data-driven recommendations.
• Translate complex private markets strategies into clear, differentiated narratives
• Maintain high editorial standards, ensuring consistency in tone, quality, and brand positioning
• Provide strategic input and constructive challenge to shape content direction and messaging

Requirements

• Bachelor's degree in marketing, communications, finance, or a related field.
• Significant experience in content, editorial or journalism, ideally within asset management or financial services
• Strong expertise in private markets, with a focus on private equity and/or private credit
• Excellent writing and storytelling skills, with the ability to simplify complex investment topics without losing depth or credibility
• Strong understanding of market dynamics, investment strategies and client audiences
• Proven ability to manage and drive a structured content agenda across multiple stakeholders
• Experience engaging and influencing senior stakeholders in a demanding environment
• Strong organisational and planning skills, with the ability to manage multiple priorities

Preferred

• Journalism or editorial background.
• Experience delivering long-term, thematic content programmes.
• Knowledge of additional private markets asset classes (e.g. real estate, infrastructure).
• Strong understanding of SEO, GEO, and AEO best practices, with proven ability to optimise content for performance across diverse digital platforms.
• Proficiency in content management systems, marketing automation platforms, and analytics tools.
• Knowledge of regulatory requirements and compliance considerations in the financial services industry.
• Experience producing thought leadership for institutional audiences.